Logging individuals for TV measurement compliance

Patent metadata

Field	Value
Publication number	US-10327020-B2
Application number	US-201715722065-A
Country	US
Kind code	B2
Filing date	Oct 2, 2017
Priority date	Jul 18, 2012
Publication date	Jun 18, 2019
Grant date	Jun 18, 2019

Abstract

A TV audience survey system for determining the TV viewing activities of a plurality of individuals in a household includes a master device and multiple tags, each tag assigned to an individual. After an individual logs into the system and starts watching the TV, the master device communicates with the corresponding tag repeatedly to accumulate data representing the individual's TV viewing activities. Such data can be used to determine when the individual stops watching the TV for an extended period of time without logging out of the system and when the household member remains watching the TV after logging or being logged out of the system. The master device then reports the accumulated data to a remote server, which uses the data to determine whether the individual complies with the logging protocol defined by the TV audience survey system and update the TV viewership data associated with this household.

First claim

What is claimed is:

1. A method comprising:
receiving, at a computer server, a plurality of TV audience records from a TV audience survey system, the TV audience survey system comprising a master device and one or more tags each associated with a respective individual, wherein a respective TV audience record includes the respective individual's TV viewing activities including generated status update entries based on locations of the one or more tags relative to the master device, the locations determined by a respective broadcast strength of signals sent by the one or more tags to the master device, and wherein the plurality of TV audience records comprises an audience status update entry indicating that the respective individual has been outside a predefined TV watching zone because the respective broadcast strength of signals is less than a predefined threshold for a predefined period of time;
receiving a plurality of TV broadcast records from the TV audience survey system, wherein a respective TV broadcast record includes an audio fingerprint derived from a TV program being broadcast at the household and an associated timestamp;
correlating the plurality of TV broadcast records with the plurality of TV audience records to generate TV viewership data for the individuals in the household based on the respective associated timestamps and based on the locations determined by the respective broadcast strength of signals sent by the one or more tags to the master device being within a predefined distance from the master device, wherein the TV viewership data includes a plurality of records, each record identifying a TV program broadcast at the household and one or more individuals that have watched the TV program by comparing the respective TV broadcast record with a plurality of TV broadcast reference records to identify one TV broadcast reference record that has the same audio fingerprint as the respective TV broadcast record;
generating an alert message indicating that the respective individual has not watched the TV program based on the correlation; and
notifying the respective individual of the alert message.

2. The method of claim 1 , further comprising:
receiving a plurality of TV viewership metering records from a set top box in the household, wherein a respective TV viewership metering record includes information identifying a TV program and one or more individuals in the household that registered to watch the TV program;
for a respective TV viewership metering record:
identifying a TV audience measurement record associated with the same TV program as the respective TV metering record; and
updating the registered individual's information in the TV viewership metering record using the identified TV audience measurement record to add individuals that actually watched but did not register for watching the TV program and delete the respective individual that registered for watching but did not actually watch the TV program; and
sending an alert message to the TV audience survey system if the update to the registered individuals information satisfies a predefined condition.

3. The method of claim 2 , wherein the set top box is configured to send the plurality of TV viewership metering records to the computer server via a wired communication network.

4. The method of claim 1 , wherein the respective TV audience record includes a plurality of audience status update entries each comprising a location of a tag carried by an individual relative to the master device.

5. The method of claim 1 , wherein the TV audience survey system is configured to send the plurality of TV audience records and the plurality of TV broadcast records to the computer server via a wireless communication network.

6. The method of claim 1 , further comprising:
receiving an aggregated audio fingerprint, wherein the aggregated audio fingerprint is derived from multiple consecutive audio signals; and
determining a TV program corresponding to the multiple consecutive audio signals.

7. The method of claim 1 , wherein the master device is configured to communicate with a plurality of tags, each of the plurality of tags being assigned to a unique individual and having a unique tag identifier included in the signals transmitted from the tag to the master device, and wherein the TV audience records associated with respective individuals comprise the respective unique tag identifiers.

8. The method of claim 1 , wherein the TV audience record comprises a last timestamp that is updated whenever the master device receives a new signal transmitted from the one or more tags.

9. The method of claim 1 , wherein each audience status update entry comprises a timestamp indicating when the individual starts watching the TV or stops watching the TV by moving into or out of a passive mode region in which the master device can detect the signals from the one or more tags.

10. The method of claim 9 , wherein the passive mode region is a region within a predefined distance from the master device.

11. The method of claim 1 , wherein the master device is configured to detect audio signals from the TV at a predefined constant time interval.

12. The method of claim 1 , wherein the tag is configured to transmit a signal in response to a query signal from the master device.

13. The method of claim 1 , wherein the master device is configured to notify the respective individual by causing a respective tag of the one or more tags to produce a beep or vibrate.

14. The method of claim 1 , wherein the master device is configured to notify the respective individual by generating a blinking signal through its display.

15. A method for determining the TV viewing activities of an individual using a master device adjacent a TV and a tag carried by the individual, the method comprising:
at the master device having memory and one or more processors:
detecting a plurality of audio signals from the TV;
in response to detecting the plurality of audio signals, generating a plurality of TV broadcast records, each TV broadcast record including an audio fingerprint derived from the plurality of audio signals;
detecting a plurality of signals from the tag;
in response to detecting the plurality of signals, generating a TV audience record for the individual, the TV audience record including a plurality of audience status update entries, wherein the plurality of audience status update entries keep track of the individual's locations relative to the master device, the locations determined by a respective broadcast strength of the plurality of signals from the tag;
inserting a new audience status update entry into the TV audience record indicating that the individual has been outside a predefined TV watching zone if the broadcast strength is less than a predefined threshold for a predefined period of time; and
sending the plurality of TV broadcast records and the TV audience record to a remote server, wherein the remote server is configured to:
correlate the plurality of TV broadcast records with the TV audience record to determine one or more TV programs watched by the individual based on the locations determined by the respective broadcast strength of the plurality of signals from the tag being within a predefined distance from the master device,
generate an alert message indicating that the individual has not watched the TV based on the correlation, and
notify the individual of the alert message.

16. A TV audience survey system, comprising:
a tag, configured to be carried by an individual; and
a master device including memory and one or more processors, where

Assignees

• Google Llc

Inventors

• Rowe Simon Michael
• Arini Nicholas Salvatore
• Charlebois Owen

Classifications

• H04H60/58

  of audio {(determination or detection of speech characteristics in general G10L25/00; speech recognition in general G10L15/00)} · CPC title

• H04N21/42201

  biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user (input arrangements for interaction with the human body based on nervous system activity detection G06F3/015) · CPC title

• H04H60/82

  the transmission system being the Internet · CPC title

• H04H60/94

  Telephonic networks (for accessing the Internet H04H60/84) · CPC title

• H04N21/4394

  involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams (arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58) · CPC title