Secondary market integration within existing data framework

Patent metadata

Field	Value
Publication number	US-10296926-B2
Application number	US-201514920687-A
Country	US
Kind code	B2
Filing date	Oct 22, 2015
Priority date	Oct 22, 2015
Publication date	May 21, 2019
Grant date	May 21, 2019

Abstract

A system and method retrieve a robust customer profile of a user accessing a website and generate a custom webpage that include in a first area graphical user interface elements and objects representative of products owned by a first entity having stored attributes that correlate with attributes of the user stored in the robust customer profile. A state of a secondary market is determined and the custom webpage is generated to include in a second area graphical user interface elements and objects representative of items owned by a second entity in the secondary market that correlate with the products in the first area.

First claim

The invention claimed is:

1. A system for integrating a secondary market into a product retailer website, the system comprising a processor and a memory in communication with the processor, the memory having processor executable instructions stored thereon that when executed by the processor cause the processor to:
automatically recognize a client device of a market participant interacting with the website;
retrieve a robust customer profile for the market participant from the memory, the robust customer profile comprising social influencer preferences of the market participant;
generate a product area on a webpage for the website, wherein to generate the product area the instructions cause the processor to:
match the social influencer preferences of the market participant against a social influencer associated with a plurality of combined product listings;
select a particular combined product listing from the combined product listings, the particular combined product listing comprising a set of individual products previously curated by the social influencer; and
render the particular combined product listing, in the product area of the webpage, by rendering a combined product listing image, a combined product listing description, and a list of the set of individual products, where the combined product listing image and combined product listing description are rendered based on predefined criteria established by a product retailer,

retrieve a market state of the secondary market from the memory, the market state including a set of product listings corresponding to products listed on the secondary market; and
generate a secondary market area on the webpage based on the market state of the secondary market, wherein to generate the secondary market area the instructions cause the processor to:
render, in the secondary market area of the webpage, one or more individual product listings from the set of product listings, by rendering an individual product image element and one or more additional informative elements for each of the one or more individual product listings, where each of the individual product image element and each of the one or more additional informative elements are selectable based on an input received from the client device to direct the client device to another webpage.

2. The system of claim 1 , where the processor, in generating the product area on the webpage for the website based on the robust customer profile for the market participant, is further operable to:
for each individual product in the set of individual products in the combined product listing:
determine whether the individual product is available from the product retailer, and embed a product retailer purchase link in the product area when the product is available from the product retailer, the product retailer purchase link being selectable to add the individual product to a shopping cart;
determine whether the individual product is available on the secondary market, embed a secondary market purchase link in the secondary market area when the product is available on the secondary market, the secondary market purchase link selectable to direct the client device to another webpage; and
determine whether a similar product is available from the product retailer or on the secondary market when the product is not available from the product retailer or on the secondary market, and embed a similar product purchase link in the primary market area when the similar product is available by the product retailer or embed the similar product purchase link in the secondary market area when the similar product is available by the secondary market.

3. The system of claim 1 where the robust customer profile includes product attribute preferences of the market participant, and
where the processor, in selecting the particular combined product listing, is operable to match the product attribute preferences of the market participant against one or more tags associated with each of the combined product listings.

4. The system of claim 2 , where each individual product is characterized by product attributes and where the robust customer profile includes product attribute preferences of the market participant,
where the processor, in determining whether the individual product is available from the product retailer, is operable to match the product attributes of the individual product and the product attribute preferences of the market participant against a product inventory of the product retailer;
where the processor, in determining whether the individual product is available on the secondary market, is operable to match the product attributes of the individual product against the set of product listings for products listed on the secondary market; and
where the processor, in determining whether a similar product is available from the product retailer or on the secondary market, is operable to match the product attributes of the individual product against the product inventory of the product retailer and the one or more individual product listings on the secondary market.

5. The system of claim 1 , where the processor, in rendering the individual product listing, is further operable to:
identify a related product listing in the set of product listings by matching the product corresponding to the individual product listing with the product corresponding to the related product listing using a product data platform of the product retailer, and
render an alternative sellers element, where the alternative sellers element is selectable based on an input received from the client device to direct the client device to an alternative sellers webpage in which the related product listing is rendered.

6. The system of claim 1 , where the processor, in generating the secondary market area on the webpage, is further operable to:
render, in the secondary market area of the webpage, a filter listings element, where the filter listings element is selectable based on an input received from the client device to:
identify a subset of product listings from the set of product listings; and render one or more individual product listings from the subset of product listings.

7. The system of claim 6 , where the robust customer profile includes product attribute preferences of the market participant, and
where the processor, in identifying the subset of individual product listings from the set of product listings, is operable to match the product attribute preferences of the market participant against the product attributes of the product corresponding to each product listing in the set of product listings.

8. A computer-implemented method of integrating a secondary market into a product retailer website, the method comprising:
automatically recognizing, at a server having a processor and a memory in communication with the processor, a client device of a market participant interacting with the website;
retrieving, from the memory, a robust customer profile for the market participant, the robust customer profile comprising social influencer preferences of the market participant;
generating a product area on a webpage for the website by:
matching the social influencer preferences of the market participant against a social influencer associated with a plurality of combined product listings;
selecting a particular combined product listing from the combined product listings, the particular combined product listing comprising a set of individual products previously curated by the social influencer; and
rendering the particular combined product listing, in the product area of the webpage, by rendering a combined product listing image, a combined product listing description, and a list of the set of indiv

Assignees

• Accenture Global Services Ltd

Inventors

• Hawkins Christopher John
• Dang Leeann Chau Tuyet

Classifications

• G06Q30/0201 Primary

  Market modelling; Market analysis; Collecting market data · CPC title

• G06Q30/0601

  Electronic shopping [e-shopping] · CPC title