Systems and methods for ranking results based on dwell time

Patent metadata

Field	Value
Publication number	US-10289736-B2
Application number	US-81402010-A
Country	US
Kind code	B2
Filing date	Jun 11, 2010
Priority date	Jun 11, 2010
Publication date	May 14, 2019
Grant date	May 14, 2019

Abstract

A method and a system to rank search results based on dwell time is provided. The system comprises a search module to identify a plurality of listings stored in a listing database as search results. A dwell time module determines a respective dwell time associated with each of the plurality of listings. The dwell time is based on an elapsed amount of time one or more buyers view a view item page associated with the listing. A ranking module ranks the listings composing the identified plurality of listings based at least in part on the respective dwell time associated with each of the plurality of listings.

First claim

What is claimed is:

1. A system comprising:
a search module configured to identify a plurality of listings stored in a listing database as search results;
a dwell time module configured to, using one or more processors, determine a respective dwell time associated with each of the plurality of listings, the dwell time for each listing based on an elapsed amount of time one or more users view a page describing the listing, and the dwell time associated with a likelihood of a transaction occurring with respect to each listing; and
a ranking module configured to rank the identified plurality of listings based at least in part on the respective dwell time associated with each of the plurality of listings.

2. The system of claim 1 , further comprising a presentation module to present the identified plurality of listings to user in a search results page, the identified plurality of listings ordered in the search results page according to the ranking of the listings.

3. The system of claim 1 , wherein the search module is to identify the plurality of the listings based on a keyword.

4. The system of claim 1 , wherein the search module is to identify the plurality of the listings based on a selection of a category.

5. The system of claim 1 , wherein the dwell time module is to determine a dwell time associated with a particular listing based on the amount of time one or more users have viewed a seller information page.

6. The system of claim 1 , wherein the dwell time is determined for a listing when a number of views of the page associated with the listing meets or exceeds a predetermined threshold.

7. The system of claim 1 , wherein the dwell time is modified when a viewer of the page has previously completed a transaction with a seller that provided the listing.

8. The system of claim 1 , wherein the dwell time is modified when a number of transactions completed by a viewer of the page meets or exceeds a predetermined threshold.

9. The system of claim 1 , wherein the dwell time is modified based on a history of dwell times of a viewer at other pages.

10. The system of claim 1 , wherein the dwell time is modified when the dwell time exceeds a predetermined threshold.

11. The system of claim 1 , wherein the ranking of the listings is based in part on a listing quality score.

12. The system of claim 1 , wherein the rankings of the listings is based in part on one or more business rules.

13. The system of claim 1 , wherein the rankings of the listings ranks a first listing associated with a longer dwell time higher than a second listing associated with a shorter dwell time.

14. The system of claim 1 , wherein the dwell time is a median of the elapsed amount of time each of the one or more users view the view item page.

15. The system of claim 1 , wherein the dwell time is a mean of the elapsed amount of time each of the one or more users view the view item page.

16. The system of claim 1 , wherein each of the respective listings of the identified plurality of listings each describe an item for sale.

17. A method comprising:
identifying a plurality of listings stored in a listing database as search results;
determining, using a processor, a respective dwell time associated with each of the plurality of listings, the dwell time based on an elapsed amount of time one or more users view a page describing the listing, and the dwell time associated with a likelihood of a transaction occurring with respect to the listing; and
ranking the listings composing the identified plurality of listings based at least in part on the respective dwell time associated with each of the plurality of listings.

18. A non-transitory machine-readable medium having instruction embodied thereon, the instruction executable by a processor for performing a method comprising:
identifying a plurality of listings stored in a listing database as search results;
determining a respective dwell time associated with each of the plurality of listings, the dwell time based on an elapsed amount of time one or more users view a page describing the listing, and the dwell time associated with a likelihood of a transaction occurring with respect to the listing; and
ranking the listings composing the identified plurality of listings based at least in part on the respective dwell time associated with each of the plurality of listings.

19. The system of claim 1 , wherein the likelihood of the transaction occurring includes the likelihood of a viewer purchasing an item associated with the listing, the likelihood of the viewer bidding in an auction associated with the listing, the likelihood of the viewer adding the listing to a watch list, or the likelihood of the viewer sharing the listing with a user.

Assignees

• Bolivar Alvaro
• Hu Wenyan
• Ebay Inc

Inventors

• Bolivar Alvaro
• Hu Wenyan

Classifications

• G06F17/30867 Primary

  Physics · mapped topic

• G06Q30/0282

  Rating or review of business operators or products · CPC title

• G06F16/9535 Primary

  Search customisation based on user profiles and personalisation · CPC title

• G06F16/9538

  Presentation of query results · CPC title