Organization targeted status updates

Patent metadata

Field	Value
Publication number	US-10284680-B2
Application number	US-201715707867-A
Country	US
Kind code	B2
Filing date	Sep 18, 2017
Priority date	Oct 24, 2014
Publication date	May 7, 2019
Grant date	May 7, 2019

Abstract

A social networking server receives a request from a member of an organization to configure a targeted update for the organization. The targeted update may be intended for a particular group of members of a social network service. The social networking server may provide various follower dimensions to associate with the targeted update, where each of the follower dimensions include one or more selectable attributes. When the social networking server receives a request for an organization's webpage from a member of the social network service, the social networking server may compare member attributes of a member profile associated with the member with the follower dimension attributes associated with the targeted update. The social networking server may provide the targeted update for display with the webpage of the organization based on the member attributes satisfying at least one follower dimension attribute associated with the targeted update.

First claim

The invention claimed is:

1. A system for providing targeted updates about an organization to members of a social networking service, the system comprising:
a machine-readable memory storing computer-executable instructions; and
one or more hardware processors in communication with the machine-readable memory that, having executed the computer-executable instructions, configures the system to:
provide a first webpage for an organization being followed by a plurality of members of a social networking service, wherein the first webpage includes:
an updates interface having an updates entry element configured to receive an update to be displayed on a second webpage, wherein:
the second webpage comprises a configured version of the first webpage that includes at least one displayable portion in common with the first webpage and omits one or more elements displayable by the first webpage; and
a follower selection element configured to display:
 a first selection value corresponding to the plurality of members; and
 a second selection value corresponding to a targeted set of the plurality of members;

based on a selection of the first selection value:
update the second webpage with a first update received in the updates entry element, the first update being visible to the plurality members that request the second webpage; and
provide the second webpage with the first update; and

based on a selection of the second selection value:
display a target audience interface that includes a plurality of follower dimensions, each follower dimension having a plurality of follower dimension attributes;
associate a selection of one or more of the follower dimensions with a second update received in the updates entry element;
update the second webpage with the second update, wherein the second update is visible to the targeted set of the plurality of members that have member profile attributes satisfying each of the selected follower dimensions; and
provide the second webpage with the second update.

2. The system of claim 1 , wherein the follower dimensions of the second update include a company size dimension identifying a company size, an industry dimension identifying an industry, and a functions dimension identifying a function performed by a member of the social network service.

3. The system of claim 1 , wherein:
the second update is selected from a plurality of updates; and
the follower dimension attributes of the selected second update are different from another set of follower dimension attributes for a third update selectable from the plurality of targeted updates.

4. The system of claim 1 , wherein at least one follower dimension attribute associated with the second update indicates whether the second update is visible to members of the organization.

5. The system of claim 1 , wherein the system is further configured to:
establish a configurable element of the first webpage of the organization, wherein the configurable element is associated with a plurality of selectively displayable versions of the configurable element, each version depending on the member attributes of the member profile; and
provide a selected version of the plurality of selectively displayable versions of the configurable element for display within the second webpage, the selected version being selected based on at least one member attribute.

6. The system of claim 5 , wherein the configurable element of the first webpage of the organization comprises a defined portion of the first webpage.

7. The system of claim 1 , wherein the target audience interface further includes an audience identifier that identifies a number of members of the targeted set of the plurality of members that are able to view the second update.

8. A method for providing targeted updates about an organization to members of a social networking service, the method comprising:
providing a first webpage for an organization being followed by a plurality of members of a social networking service, wherein the first webpage includes:
an updates interface having an updates entry element configured to receive an update to be displayed on a second webpage, wherein:
the second webpage comprises a configured version of the first webpage that includes at least one displayable portion in common with the first webpage and omits one or more elements displayable by the first webpage; and

a follower selection element configured to display:
a first selection value corresponding to the plurality of members; and
a second selection value corresponding to a targeted set of the plurality of members;

based on a selection of the first selection value:
updating the second webpage with a first update received in the updates entry element, the first update being visible to the plurality members that request the second webpage; and
providing the second webpage with the first update; and

based on a selection of the second selection value:
displaying a target audience interface that includes a plurality of follower dimensions, each follower dimension having a plurality of follower dimension attributes;
associating a selection of one or more of the follower dimensions with a second update received in the updates entry element;
updating the second webpage with the second update, wherein the second update is visible to the targeted set of the plurality of members that have member profile attributes satisfying each of the selected follower dimensions; and
providing the second webpage with the second update.

9. The method of claim 8 , wherein the follower dimensions of the second update include a company size dimension identifying a company size, an industry dimension identifying an industry, and a functions dimension identifying a function performed by a member of the social network service.

10. The method of claim 8 , wherein:
the second update is selected from a plurality of updates; and
the follower dimension attributes of the selected second update are different from another set of follower dimension attributes for a third update selectable from the plurality of targeted updates.

11. The method of claim 8 , wherein at least one follower dimension attribute associated with the second update indicates whether the second update is visible to members of the organization.

12. The method of claim 8 , further comprising:
establishing a configurable element of the first webpage of the organization, wherein the configurable element is associated with a plurality of selectively displayable versions of the configurable element, each version depending on the member attributes of the member profile; and
providing a selected version of the plurality of selectively displayable versions of the configurable element for display within the second webpage, the selected version being selected based on at least one member attribute.

13. The method of claim 12 , wherein the configurable element of the first webpage of the organization comprises a defined portion of the first webpage.

14. The method of claim 8 , wherein the target audience interface further includes an audience identifier that identifies a number of members of the targeted set of the plurality of members that are able to view the second update.

15. A non-transitory, computer-readable medium having computer-executable instructions stored thereon that, when executed by one or more hardware processors, cause a system to perform a plurality of operations comprising:
providing a first webpage for an organization being followed by a plurality of members of a social networking service, wherein the first webpage includes:

Assignees

• Microsoft Technology Licensing Llc

Inventors

• Pinkovezky Aviad
• Feng Huining
• Tam Hong H
• Cherian Eldo K

Classifications

• H04L12/1822

  Conducting the conference, e.g. admission, detection, selection or grouping of participants, correlating users to one or more conference sessions, prioritising transmission · CPC title

• H04L67/22

  Electricity · mapped topic

• H04L51/32

  Electricity · mapped topic

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• H04L67/306 Primary

  User profiles · CPC title