Methods of providing advertisements in traffic channels and supporting apparatus, readable medium, and data structure

Patent metadata

Field	Value
Publication number	US-10282988-B2
Application number	US-41676706-A
Country	US
Kind code	B2
Filing date	May 2, 2006
Priority date	May 2, 2006
Publication date	May 7, 2019
Grant date	May 7, 2019

Abstract

A technique of providing advertisements in a traffic message is provided that obtains ( 704 ) traffic data having a traffic condition of a location description on a road network. A location reference code associated with the location description assigned by a traffic message supplier and an advertising reference code associated with the location reference code are assessed ( 706 ), ( 714 ), followed by a determination ( 716 ) as to whether the advertising reference code is present. If so, a traffic message having the location reference code and the advertising reference code is generated ( 710 ).

First claim

We claim:

1. A computer-implemented method for a traffic information broadcast system to provide advertisements in a traffic message comprising:
obtaining at a processor in the traffic information broadcast system traffic data having a traffic condition of a location description on a road network;
assessing by the processor a location reference code associated with the location description, the location reference code is pre-assigned prior to operation of the traffic information broadcast system;
assessing by the processor an advertising reference code associated with the location reference code;
wherein the location reference code and the advertising reference code are associated with an advertisement message having a data size larger than the data size of the location reference code and advertising reference code;
generating by the processor a traffic message having the location reference code and the advertising reference code instead of the advertisement message, the data size of the traffic message being less than if the advertisement message were included therein; and
automatically broadcasting the traffic message in a traffic channel such that a device in receipt of the traffic message may present the advertisement message, not included in the traffic message, to a user thereof based on the location reference code and the advertising reference code.

2. The method according to claim 1 is implemented at server side of a traffic service network.

3. The method according to claim 1 further comprising:
generating a traffic message having the location reference code when the advertising reference code is not present.

4. The method according to claim 1 further comprising:
providing the traffic message for broadcast to navigation systems.

5. The method according to claim 4 , wherein the traffic message is broadcast using anyone or more selected from a group of Radio Data System (RDS), Traffic Message Channel (TMC), Radio Data System-Traffic Message Channel (RDS-TMC), Vehicle Information and Communication System, digital radio, satellite radio, mobile Internet, mobile paging, and General Packet Radio Services/Global System for Mobile (GPRS/GSM) phone networks.

6. The method according to claim 1 further comprising, prior to assessing an advertising reference code associated with the location reference code:
determining whether the traffic message is a message of every predefined number of messages for broadcast; and
generating a traffic message having the location reference code when the traffic message is a message of every predefined number of messages for broadcast.

7. The method according to claim 6 , wherein the predefined number of messages is based, at least in part, on anyone or more selected from a group of a predefined time duration, every 10 th message, every 50 th message, every 100 th message, a range of every 10 th to 25 th message, a range of every 50 th to 65 th message, and a range of every 100 th to 150 th message.

8. The method according to claim 1 , wherein the traffic message uses anyone or more selected from a group of an Alert-C protocol, Alert-Plus protocol, packet-based protocol, and Vehicle Information and Communication System message protocol.

9. The method according to claim 1 , wherein the location reference code comprises anyone or more selected from a group of a geographic location, a point of interest, a local location of a geographic location.

10. The method according to claim 1 , wherein the advertising reference code comprises anyone or more selected from a group of resource codes representing at least a portion of an advertisement and a substantially unique code identifying at least a portion of an advertisement stored on a recipient device of the traffic message.

11. The method according to claim 1 , wherein assessing an advertising reference code associated with the location reference code further comprises:
assessing a current time;
assessing the advertising reference code based, at least in part, on the current time.

12. A computer-implemented method for a traffic information broadcast system to provide advertisement messages using location reference codes comprising:
assessing by a processor in the traffic information broadcast system a location reference code pre-assigned to a location having a traffic condition of a location description on a road network, where the location reference code is pre-assigned prior to operation of the traffic information broadcast system;
assessing by the processor an advertising reference code associated with the location reference code wherein the location reference code and the advertising reference code are associated with an advertisement message having a data size larger than the data size of the location reference code and advertising reference code;
generating by the processor a traffic message having the location reference code and the advertising reference code instead of the associated advertisement message, the data size of the traffic message being less than if the associated advertisement message were included therein; and
providing, by the processor, the traffic message for broadcast to navigation systems without receiving a request from the navigation systems such that a navigation system in receipt of the traffic message may present the associated advertisement message, not included in the traffic message, to a user thereof based on the location reference code and the advertising reference code.

13. The method according to claim 12 is implemented at server side of a traffic service network.

14. The method according to claim 12 , wherein the traffic messages are sent every predefined number of messages for broadcast.

15. The method according to claim 14 , wherein the predefined number of messages is based, at least in part, on anyone or more selected from a group of a predefined time duration, every 10 th message, every 50 th message, every 100 th message, a range of every 10 th to 25 th message, a range of every 50 th to 65 th message, and a range of every 100 th to 150 th message.

16. The method according to claim 12 , wherein the traffic message is broadcast using anyone or more selected from a group of Radio Data System (RDS), Traffic Message Channel (TMC), Radio Data System-Traffic Message Channel (RDS-TMC), Vehicle Information and Communication System, digital radio, satellite radio, mobile Internet, mobile paging, and General Packet Radio Services/Global System for Mobile (GPRS/GSM) phone networks.

17. The method according to claim 12 , wherein the traffic message uses anyone or more selected from a group of an Alert-C protocol, Alert-Plus protocol, packet-based protocol, and Vehicle Information and Communication System message protocol.

18. The method according to claim 12 , wherein the location reference code comprises anyone or more selected from a group of a geographic location, a point of interest, a local location of a geographic location.

19. The method according to claim 12 , wherein the advertising reference code comprises anyone or more selected from a group of resource codes representing at least a portion of an advertisement and a substantially unique code identifying at least a portion of an advertisement stored on a recipient device of the advertising message.

20. The method according to claim 12 , wherein assessing an advertising reference code associated with the location reference code further comprises:
assessing a current time;
assessing the advertising reference code based

Assignees

• Macleod John
• Mbekeani Lumumba
• Hayes Jr Howard R
• Here Global Bv

Inventors

• Macleod John
• Mbekeani Lumumba
• Hayes Jr Howard R

Classifications

• G08G1/096775

  where the origin of the information is a central station · CPC title

• G06Q30/0266

  based on the position of the vehicle · CPC title

• H04H2201/13

  radio data system/radio broadcast data system [RDS/RBDS] · CPC title

• H04H20/55

  for traffic information · CPC title

• G06Q30/0265

  Vehicular advertisement · CPC title