System and method to provide information based on predicted route of travel

Patent metadata

Field	Value
Publication number	US-10275796-B2
Application number	US-201414301727-A
Country	US
Kind code	B2
Filing date	Jun 11, 2014
Priority date	Jun 11, 2014
Publication date	Apr 30, 2019
Grant date	Apr 30, 2019

Abstract

A method implemented in a computer infrastructure having computer executable code tangibly embodied on a computer readable storage medium having programming instructions operable to determine a current location of a user, predict a change of direction of the user, and provide at least one advertisement to the user based on the predicted change of direction of the user.

First claim

What is claimed is:

1. A method comprising:
determining, using at least one computing device, a current location of a user based on a positioning system;
predicting, using at least one computing device, a real-time change of direction of the user;
providing at least one advertisement to the user based on the predicted real-time change of direction of the user; and
providing another advertisement to the user different from the at least one advertisement in response to a vehicle traveling in a same direction for a predetermined period of time without activation of a turn signal,
wherein the user is in the vehicle and the predicted real-time change of direction is based on activation of the turn signal and the positioning system,
the providing of the at least one advertisement to the user occurs at a same time as the predicted real-time change of direction of the user,
the providing of the at least one advertisement to the user comprises displaying the at least one advertisement to the user on at least one display in the vehicle, and
the providing of the another advertisement to the user comprises displaying the another advertisement to the user on the at least one display in the vehicle.

2. The method of claim 1 , wherein the at least one advertisement is stored on a remote computing device from the user and provided to the user based on an anticipated location of the user.

3. The method of claim 1 , wherein:
the at least one advertisement is selected from a plurality of advertisements, each of which is associated with a location; and
the at least one advertisement is associated with a predicted upcoming location of the user based on the predicted real-time change of direction.

4. The method of claim 3 , wherein the at least one advertisement includes one of coupons, promotions, directions, and advertising.

5. The method of claim 3 , wherein the at least one advertisement is further selected based on one of demographics of a user.

6. The method of claim 1 , wherein the predicted real-time change of direction is determined on a computing system located remotely from the user.

7. The method of claim 1 , wherein the displaying further comprises displaying the at least one advertisement on a smart phone.

8. The method of claim 1 , wherein the displaying further comprises displaying the at least one advertisement on a billboard which is located at an anticipated direction of travel of the user, based on the predicted real-time change of direction.

9. The method of claim 1 , wherein a service provider at least one of creates, maintains, deploys and supports a computer infrastructure.

10. The method of claim 1 , wherein steps of claim 1 are provided by a service provider on a subscription, advertising, and/or fee basis.

11. A system comprising:
a CPU, a computer readable memory and a computer readable storage medium;
program instructions to receive a current location based on a positioning system;
program instructions to detect an indication of a real-time change in direction of a vehicle;
program instructions to predict the real-time change of direction of the vehicle based on the detected indication of the real-time change of direction;
program instructions to select and broadcast at least one of advertisement to at least one user within the vehicle based on the predicted real-time change of direction; and
program instructions to select and broadcast another advertisement to the user different from the at least one advertisement in response to the vehicle traveling in a same direction for a predetermined period of time without activation of a turn signal,
wherein the program instructions are stored on the computer readable storage medium for execution by the CPU via the computer readable memory,
wherein the detected indication of the real-time change in direction comprises detecting an activation of the turn signal in the vehicle and the positioning system,
the broadcasting of the at least one of advertisement to the at least one user occurs at a same time as the predicted real-time change of direction,
the broadcasting of the at least one of advertisement to the at least one user comprises displaying the at least one of advertisement to the at least one user on at least one display in the vehicle, and
the broadcasting of the another advertisement to the user comprises displaying the another advertisement to the user on the at least one display in the vehicle.

12. The system of claim 11 , wherein:
the at least one of advertisement is a plurality of advertisements stored in a remote database; and
the plurality of advertisements are associated with at least a particular location and which are selected for display based on the predicted real-time change of direction.

13. A computer program product for providing advertisements, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions readable/executable by a computing device to cause the computing device to:
determine a current location of a vehicle based on a positioning system;
detect an indication of a real-time change in direction of the vehicle;
predict the real-time change of direction of the vehicle based on the detected indication of the real-time change of direction;
select at least one advertisement of a plurality of advertisements based on the predicted real-time change of direction;
select another advertisement different from the at least one advertisement in response to a vehicle traveling in a same direction for a predetermined period of time without activation of a turn signal; and
provide one of the at least one advertisement and the another advertisement to a user,
wherein the detecting of the indication of the real-time change in direction comprises detecting of an activation of a turn signal of the vehicle and the positioning system,
the providing of the at least one advertisement to the user occurs at a same time as the predicted real-time change of direction,
the providing of the at least one advertisement to the user comprises displaying the at least one advertisement to the user on at least one display in the vehicle, and
the providing of the another advertisement to the user comprises displaying the another advertisement to the user on the at least one display in the vehicle.

14. The computer program product of claim 13 , wherein the plurality of advertisements are stored in a database and are associated with a particular location and establishment.

15. The method of claim 1 , wherein the providing of the at least one advertisement further comprises speaking the at least one advertisement through an entertainment system of the vehicle.

16. The method of claim 1 , wherein the predicted real-time change of direction is based on activation of the turn signal, the positioning system, and a change in direction in a plurality of wheels of the vehicle.

17. The method of claim 16 , wherein the at least one advertisement comprises a coupon of an advertiser.

18. The method of claim 16 , further comprising continually updating the at least one advertisement upon detection of a new real-time change in direction based on the turn signal, the positioning system, and the change in direction in the plurality of wheels of the vehicle.

Assignees

• IBM

Inventors

• Abuelsaad Kelly
• Deluca Lisa Seacat
• Jang Soobaek
• Krook Daniel C

Classifications

• G06Q30/0266 Primary

  based on the position of the vehicle · CPC title