Email based e-commerce using embedded forms

Patent metadata

Field	Value
Publication number	US-10250535-B2
Application number	US-201514592624-A
Country	US
Kind code	B2
Filing date	Jan 8, 2015
Priority date	Jan 8, 2014
Publication date	Apr 2, 2019
Grant date	Apr 2, 2019

Abstract

A method implemented in an e-commerce system to facilitate transactions between a customer and a vendor using embedded forms includes requesting by a vendor system to an e-commerce system to generate an embedded form for use in an SMTP email campaign. The method further includes transmitting emails with embedded forms including at least one token by the vendor system to a customer device. The method further includes rendering the embedded form in email to the customer device and receiving a response email, wherein the response email includes input details requested in the specified input fields and a token; authenticating the response email; decoding the token and processing a transaction based on the customer input details requested in the specified input fields of the embedded form.

First claim

What is claimed is:

1. A method that utilizes Simple Mail Transfer Protocol (SMTP) to facilitate e-commerce transactions, the method comprising:
receiving, by an e-commerce system, a request to generate an embedded form for a SMTP email campaign;
generating, by the e-commerce system, the embedded form with at least one token, wherein each of the at least one token includes at least a type field and amount field for one of a plurality of items offered for sale, wherein the embedded form further includes input fields that enable a customer to directly enter additional information into the form;
transmitting, by the e-commerce system the embedded form with the at least one token;
receiving, by a vendor system, the embedded form with the at least one token;
transmitting by the vendor system the embedded form with the at least one token to customers for the SMTP email campaign;
receiving, by the e-commerce system, a response email, wherein the response email includes the additional information entered by the customer into the input fields of the embedded form and particular tokens associated with each item from the plurality of items that the customer has selected to purchase;
authenticating, by the e-commerce system, the response email;
decoding, by the e-commerce system, the at least one token; and
processing, by the e-commerce system, a transaction based on the additional information entered by the customer.

2. The method of claim 1 , wherein the request to generate the embedded form is at least one template of a plurality of templates of the SMTP email campaign.

3. The method of claim 1 , wherein the embedded form includes a plurality of fields including a message field, a unit price field and an email address field.

4. A method that utilizes Simple Mail Transfer Protocol (SMTP) to facilitate e-commerce transactions, the method comprising:
receiving, by an email client, a SMTP email that includes an embedded form and at least one token, wherein each of the at least one token includes at least a type field and amount field for one of a plurality of items offered for sale, wherein the embedded form further includes input fields that enable a customer to directly enter additional information into the embedded form;
determining, by the email client, that the SMTP email is associated with an e-commerce system and that the SMTP email includes the embedded form;
rendering, by the email client, the embedded form within an email environment;
receiving, by the email client, the additional information into the input fields of the embedded form
transmitting, by the email client, the additional information to the e-commerce system;
transmitting, by the email client, a SMTP response email, wherein the response email includes the additional information and particular tokens associated with each item from the plurality of items that the customer has selected to purchase; and
receiving, by the receiver, a notice indicating that a transaction has been processed.

5. The method of claim 4 , wherein the embedded form is a web form.

6. The method of claim 5 , wherein the email client is configured to render the web form by communicating with a vendor website via Hypertext Transfer Protocol.

7. The method of claim 4 , wherein the email client is configured to render the embedded form by communicating with a form monitor associated with a customer device.

8. The method of claim 4 , wherein the additional information is input into the email client using a touchscreen.

9. The method of claim 4 , wherein the email client is accessed via a web page.

10. The method of claim 4 , wherein the email client is registered with the e-commerce system.

11. The method of claim 4 , wherein the token is embedded in a message.

12. The method of claim 4 , wherein the additional information is transmitted to the e-commerce system in Hypertext Transfer Protocol format.

Assignees

• Swoop Ip Holdings Llc

Inventors

• Kassemi James
• Person Chad
• Killoran John
• Killoran Patrick

Classifications

• H04L2463/102

  applying security measure for e-commerce · CPC title

• H04L63/168

  above the transport layer · CPC title

• H04L51/08 Primary

  Annexed information, e.g. attachments · CPC title

• H04L63/08

  for authentication of entities (cryptographic mechanisms or cryptographic arrangements for entity authentication H04L9/32) · CPC title