Method and system for location-based product recommendation

Patent metadata

Field	Value
Publication number	US-10242384-B2
Application number	US-201514750468-A
Country	US
Kind code	B2
Filing date	Jun 25, 2015
Priority date	Jun 25, 2014
Publication date	Mar 26, 2019
Grant date	Mar 26, 2019

Abstract

A location-based product recommendation system uses consumer profile data, a network of beacons that emit unique identifiers, and a recommender to determine current product-correlated location information for a space in which a consumer's mobile device is physically present. The system may use the current product-correlated location information and the consumer's profile data to generate a recommendation for a candidate product for the consumer to consider. The system also may incorporate data from other interactions with products such as purchases, clicks on a website, etc. The system also may incorporate data generated on multiple channels (e.g., a product click on a personal computer at work, a mobile device location in a physical store, a product purchase on a personal computer in the home) into a single profile for the consumer.

First claim

The invention claimed is:

1. A method comprising:
updating, by a computing system comprising one or more computing devices, data representing a floor map of a physical space having a plurality of items located within the physical space, comprising:
receiving, by the computing system, a plurality of signal strength vectors, each of the plurality of signal strength vectors comprising respective indications of signal strengths as detected by one of a plurality of mobile devices while present within the physical space, of signals emitted by a plurality of beacons located within a physical space, each of the plurality of signal strength vectors corresponding to one of a plurality of locations within the physical space;
receiving, by the computing system, a plurality of content identifiers, each one of the plurality of content identifiers identifying content accessed by one of the plurality of mobile devices while present in the physical space, the content corresponding to one of the plurality of items located within the physical space;
generating, by the computing system, a point cloud comprising a plurality of points, wherein each of the plurality of points maps one of the plurality of content identifiers to a corresponding one of the plurality of locations within the physical space corresponding to one of the plurality of signal strength vectors; and
for each of the plurality of points of the point cloud:
determining, by the computing system, from among the plurality of content identifiers accessed by the plurality of mobile devices within a predetermined radius of the corresponding location, one of the plurality of content identifiers having a highest number of occurrences; and
transforming, by the computing system, the determined content identifier to a category identifier for the corresponding location, the category identifier identifying a category of items in the plurality of items, and updating the data representing the floor map of the physical space by associating the category identifier with the corresponding location; and

providing a product recommendation to a particular mobile device located within the physical space, comprising:
receiving, by the computing system, a signal strength vector from the particular mobile device;
querying, by the computing device, the data representing the floor map based on the signal strength vector from the particular mobile device and determining therefrom a current location of the particular mobile device within the physical space;
generating, by the computing system, based on the category identifier associated with the current location of the particular mobile device, the product recommendation, the product recommendation corresponding to a product belonging to the category identifier associated with the current location of the particular mobile device; and
transmitting, by the computing system, a message that causes the particular mobile device to output the product recommendation for display on the particular mobile device.

2. The method of claim 1 , wherein providing the product recommendation to a particular mobile device located within the physical space further comprises generating the product recommendation based on profile data for a particular consumer, wherein:
the particular consumer is a user of the particular mobile device,
the profile data for the particular consumer comprises one or more of the following:
prior consumption activity data of the particular consumer,
online browsing activity data of the particular consumer, or
prior product-correlated location information for the particular consumer when the particular consumer was in a retail space, and

generating the product recommendation comprises, generating, by the computing system, the product recommendation based on the current location of the particular mobile device and at least one of the prior consumption activity data of the particular consumer, the online browsing activity data of the particular consumer, or the prior product-correlated location information for the particular consumer.

3. The method of claim 1 , wherein:
receiving the plurality of signal strength vectors comprises: receiving, by the computing system, a particular signal strength vector from a first application on the particular mobile device; and
receiving the plurality of content identifiers comprises: receiving, by the computing system, a particular content identifier from a different, second application on the particular mobile device.

4. The method of claim 3 , wherein the second application comprises a web browser application.

5. The method of claim 1 , wherein the product recommendation comprises at least one of: an advertisement for a candidate product, messaging related to the candidate product, a coupon, or a discount offer.

6. The method of claim 1 , further comprising:
for each respective signal strength vector of the plurality of signal strength vectors:
receiving, by the computing system, a respective user identifier for the respective signal strength vector identifying a user of the mobile device of the plurality of mobile devices that detected the signal strengths of the respective signal strength vector; and
receiving, by the computing system, a respective timestamp for the respective signal strength vector;

for each respective content identifier of the plurality of content identifiers:
receiving, by the computing system, a respective user identifier for the respective content identifier identifying a user of the mobile device that accessed the content identified by the respective content identifier, and
receiving, by the computing system, a respective timestamp for the respective content identifier; and

wherein generating the point cloud comprises matching, by the computing system, based on the timestamps and user identifiers for the signal strength vectors and the timestamps and user identifiers of the content identifiers, particular content identifiers of the plurality of content identifiers to particular signal strength vectors of the plurality of signal strength vectors.

7. A computing system comprising:
one or more communication ports configured to:
receive a plurality of signal strength vectors, each of the plurality of signal strength vectors comprising respective indications of signal strengths as detected by one of a plurality of mobile devices while present within a physical space, of signals emitted by a plurality of beacons located within the physical space, each of the plurality of signal strength vectors corresponding to one of a plurality of locations within the physical space; and
receive a plurality of content identifiers, each one of the plurality of content identifiers identifying content accessed by one of the plurality of mobile devices while present in the physical space, the content corresponding to one of the plurality of items located within the physical space; and

one or more processors configured to:
generate a point cloud comprising a plurality of points, wherein each of the plurality of points maps one of the plurality of content identifiers to a corresponding one of the plurality of locations within the physical space corresponding to one of the plurality of signal strength vectors; and
for each of the plurality of points of the point cloud:
determine, from among the plurality of content identifiers accessed by the plurality of mobile devices within a predetermined radius of the corresponding location, one of the plurality of content identifiers having a highest number of occurrences; and
transform the determined content identifier to a category identifier for the corresponding location, the category identifier identifying a category of items in the plurality of items, and updating the data representing t

Assignees

• Target Brands Inc

Inventors

• Otis Collin
• Strausser Joshua Barrett

Classifications

• G06Q30/0261 Primary

  based on user location · CPC title

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0217

  involving input on products or services in exchange for incentives or rewards · CPC title

• G06Q30/0267

  Wireless devices · CPC title

• H04W4/021

  Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences · CPC title