Location blocking service from a web advertiser

Patent metadata

Field	Value
Publication number	US-10217137-B2
Application number	US-201715837059-A
Country	US
Kind code	B2
Filing date	Dec 11, 2017
Priority date	Dec 19, 2000
Publication date	Feb 26, 2019
Grant date	Feb 26, 2019

Abstract

Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service provider may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service provider may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service provider may disclose the mobile subscriber's identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber's identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile subscriber.

First claim

The invention claimed is:

1. A system comprising:
a server in communication with a database via a network, wherein the database stores user-specific advertisements; and
instructions that, when executed by the server, causes the server to perform operations comprising
receiving activation of a location blocking option from a browser-enabled cellular device that is in communication with the network, wherein the browser-enabled cellular device is associated with a user, and wherein the location blocking option specifies that a location of the browser-enabled cellular device is not to be disclosed,
selecting a user-specific advertisement from the database, the selecting being based on a cookie that stores information and preferences that relate to a particular website accessed using the browser-enabled cellular device, and
initiating sending of the user-specific advertisement to the browser-enabled cellular device.

2. The system of claim 1 , wherein the instructions, when executed by the server, causes the server to perform operations further comprising:
extracting an identity of the user from a message transmitted by the browser-enabled cellular device.

3. The system of claim 1 , wherein the network comprises one network selected from a group of networks comprising a service provider network and the Internet.

4. The system of claim 1 , wherein the instructions, when executed by the server, causes the server to perform operations further comprising:
receiving a criterion from the browser-enabled cellular device; and
storing the criterion in the database.

5. The system of claim 4 , wherein the instructions, when executed by the server, causes the server to perform operations further comprising:
utilizing the criterion when selecting the user-specific advertisement.

6. The system of claim 1 , wherein the instructions, when executed by the server, causes the server to perform operations further comprising:
determining an identity associated with the browser-enabled cellular device; and
obtaining information that indicates the location associated with the browser-enabled cellular device.

7. A server that executes instructions to perform operations comprising:
receiving activation of a location blocking option from a wireless device associated with a user, wherein the location blocking option specifies that a location of the wireless device is not to be disclosed;
selecting an advertisement from a database that contains a plurality of user-specific advertisements, the selecting being based on a cookie that stores information and preferences that relate to a particular website accessed using the wireless device; and
initiating sending of sending the advertisement to the wireless device.

8. The server of claim 7 , wherein the wireless device comprises a global positioning system receiver.

9. The server of claim 8 , wherein the wireless device determines the location of the wireless device using the global positioning system receiver and transmits the location to the server via a network.

10. The server of claim 7 , wherein the wireless device transmits an identity of the user to the server.

11. The server of claim 7 , wherein the wireless device transmits the location blocking option to the server.

12. The server of claim 11 , wherein the wireless device receives the advertisement.

13. The server of claim 7 , wherein the wireless device transmits a criterion to the server, and wherein selecting the advertisement is further based on the criterion.

14. A method comprising:
receiving, by a server comprising a processor, activation of a location blocking option from a wireless device associated with a user, wherein the location blocking option specifies that a location of the wireless device is not to be disclosed;
selecting, by the server, an advertisement from a database that contains a plurality of user-specific advertisements, the selecting being based on a cookie that stores information and preferences that relate to a particular website accessed using the wireless device; and
sending the advertisement to the wireless device.

15. The method of claim 14 , wherein the advertisement is sent via a communications network, and wherein the communications network comprises one network selected from a group of networks comprising a service provider network and the Internet.

16. The method of claim 14 , further comprising receiving a criterion from the wireless device.

17. The method of claim 16 , further comprising storing the criterion in the database.

18. The method of claim 17 , wherein the selecting is further based on the criterion.

19. The method of claim 14 , wherein the wireless device comprises a global positioning system receiver.

20. The method of claim 19 , further comprising:
receiving, from the wireless device, the location, wherein the wireless device determines the location using the global positioning system receiver and transmits the location to the server via a network.

Assignees

• Google Llc

Inventors

• Zellner Samuel N
• Enzmann Mark J
• Moton Jr Robert T

Classifications

• H04W8/18

  Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data · CPC title

• H04L67/18

  Electricity · mapped topic

• G06Q30/0261

  based on user location · CPC title

• H04L29/06

  Electricity · mapped topic

• H04W4/02

  Services making use of location information · CPC title