System to track engagement of media items

Patent metadata

Field	Value
Publication number	US-10165402-B1
Application number	US-201816035209-A
Country	US
Kind code	B1
Filing date	Jul 13, 2018
Priority date	Jun 28, 2016
Publication date	Dec 25, 2018
Grant date	Dec 25, 2018

Abstract

An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.

First claim

What is claimed is:

1. A system comprising:
a memory; and

at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising:
detecting an exposure of a plurality of client devices to media content, the media content associated with a physical location;
classifying the plurality of client devices as exposed client devices in response to the detecting the exposure of the plurality of client devices to the media content;
detecting the exposed client devices at the physical location during a period of time;
calculating a visitation of the physical location during the period of time in response to the detecting the exposed client devices at the physical location during the period of time;
retrieving a baseline visitation of the physical location during the period of time, the baseline visitation indicating a historical average visitation to the physical location during the period of time;
calculating a lift associated with the media content based on the visitation and the baseline visitation; and
generating a visualization of the lift.

2. The system of claim 1 , wherein the detecting the exposure of the plurality of client devices to the media content associated with the physical location includes:
delivering a message that includes the media content to the plurality of client devices.

3. The system of claim 2 , wherein the message is an ephemeral message.

4. The system of claim 1 , wherein the detecting the exposed client devices at the physical location during the period of time includes:
maintaining a geo-fence that encompasses the physical location, the geo-fence having a boundary; and
detecting the exposed client devices within the boundary of the geo-fence during the period of time.

5. The system of claim 4 , wherein the media content is a first media content, the geo-fence is configured to provide access to a second media content, and wherein the detecting the exposed client devices within the boundary of the geo-fence includes:
receiving a request to access the second media content from each of the exposed client devices.

6. The system of claim 1 , wherein the visualization of the lift includes a chart that indicates a rate of change between the visitation and the baseline visitation.

7. The system of claim 1 , wherein the calculating the lift includes:
determining a ratio between the visitation to the physical location by the exposed client devices, and the historical average visitation to the physical location.

8. A method comprising:
detecting an exposure of a plurality of client devices to media content, the media content associated with a physical location;
classifying the plurality of client devices as exposed client devices in response to the detecting the exposure of the plurality of client devices to the media content;
detecting the exposed client devices at the physical location during a period of time;
calculating a visitation of the physical location during the period of time in response to the detecting the exposed client devices at the physical location during the period of time;
retrieving a baseline visitation of the physical location during the period of time, the baseline visitation indicating a historical average visitation to the physical location during the period of time;
calculating a lift associated with the media content based on the visitation and the baseline visitation; and
generating a visualization of the lift.

9. The method of claim 8 , wherein the detecting the exposure of the plurality of client devices to the media content associated with the physical location includes:
delivering a message that includes the media content to the plurality of client devices.

10. The method of claim 9 , wherein the message is an ephemeral message.

11. The method of claim 8 , wherein the detecting the exposed client devices at the physical location during the period of time includes:
maintaining a geo-fence that encompasses the physical location, the geo-fence having a boundary; and
detecting the exposed client devices within the boundary of the geo-fence during the period of time.

12. The method of claim 11 , wherein the media content is a first media content, the geo-fence is configured to provide access to a second media content, and wherein the detecting the exposed client devices within the boundary of the geo-fence includes:
receiving a request to access the second media content from each of the exposed client devices.

13. The method of claim 8 , wherein the visualization of the lift includes a chart that indicates a rate of change between the visitation and the baseline visitation.

14. The method of claim 8 , wherein the calculating the lift includes:
determining a ratio between the visitation to the physical location by the exposed client devices, and the historical average visitation to the physical location.

15. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
detecting an exposure of a plurality of client devices to media content, the media content associated with a physical location;
classifying the plurality of client devices as exposed client devices in response to the detecting the exposure of the plurality of client devices to the media content;
detecting the exposed client devices at the physical location during a period of time;
calculating a visitation of the physical location during the period of time in response to the detecting the exposed client devices at the physical location during the period of time;
retrieving a baseline visitation of the physical location during the period of time, the baseline visitation indicating a historical average visitation to the physical location during the period of time;
calculating a lift associated with the media content based on the visitation and the baseline visitation; and
generating a visualization of the lift.

16. The non-transitory machine-readable storage medium of claim 15 , wherein the detecting the exposure of the plurality of client devices to the media content associated with the physical location includes:
delivering a message that includes the media content to the plurality of client devices.

17. The non-transitory machine-readable storage medium of claim 16 , wherein the message is an ephemeral message.

18. The non-transitory machine-readable storage medium of claim 15 , wherein the detecting the exposed client devices at the physical location during the period of time includes:
maintaining a geo-fence that encompasses the physical location, the geo-fence having a boundary; and
detecting the exposed client devices within the boundary of the geo-fence during the period of time.

19. The non-transitory machine-readable storage medium of claim 18 , wherein the media content is a first media content, the geo-fence is configured to provide access to a second media content, and wherein the detecting the exposed client devices within the boundary of the geo-fence includes:
receiving a request to access the second media content from each of the exposed client devices.

20. The non-transitory machine-readable storage medium of claim 15 , wherein the visualization of the lift includes a chart that indicates a rate of change between the visitation and the baseline visitation.

Assignees

• Snap Inc

Inventors

• Davis Brent
• Sellis Peter
• Azmoodeh Farnaz
• Ahmed Samir
• Cohen Douglas

Classifications

• G06F16/29

  Geographical information databases · CPC title

• H04W4/021 Primary

  Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences · CPC title

• G06Q30/0261

  based on user location · CPC title

• G06F16/24578

  using ranking · CPC title

• G06F16/2477

  Temporal data queries · CPC title