Location-based website hosting optimization

Patent metadata

Field	Value
Publication number	US-10148541-B2
Application number	US-201715588492-A
Country	US
Kind code	B2
Filing date	May 5, 2017
Priority date	Apr 16, 2014
Publication date	Dec 4, 2018
Grant date	Dec 4, 2018

Abstract

A hosting provider may host a website at a first hosting location based on initial business information received from a hosting customer, perhaps while the hosting customer created an account. The initial business information may include, as non-limiting examples, whether the business is a local or non-localized business, business addresses and/or registered domain names. A domain name, particularly if it resolves to the website, may be analyzed for incorporated words, spelling, characters and/or top-level domain that may point to, or be more commonly used in, one or more geographical regions. The website may be moved to a second location based on the initial business information combined with subsequently collected business information, such as, as non-limiting examples, updated address information, marketing campaigns aimed at particular locations and/or based on the originating location of traffic to the website.

First claim

The invention claimed is:

1. A method, comprising:
identifying, by a hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on source locations of network traffic accessing a website, by:
identifying global positioning system coordinates for each of a plurality of Internet Protocol (IP) addresses associated with the network traffic accessing the website,
identifying a geographic center of the global positioning system coordinates, and
determining the first hosting location is a closest hosting location in the plurality of hosting locations to the geographic center; and

transmitting, by the hardware server, a user interface to a user recommending that at least a portion of the website be transferred to the first hosting location for hosting at the first hosting location.

2. The method of claim 1 , including:
receiving, by the hardware server and through the user interface, a message encoding an approval or a selection of the first hosting location in the first hosting location; and
transmitting, by the hardware server, at least a portion of the website to a second hardware server located in first hosting location.

3. The method of claim 1 , wherein:
the user interface includes a user selectable option to either move or replicate the at least a portion of the website to the first hosting location.

4. The method of claim 1 , wherein identifying the first hosting location is based, at least in part, on information received when a hosting customer updated a customer account.

5. The method of claim 1 , wherein identifying the first hosting location is based, at least in part, on information received when a hosting customer changed a business address in a customer account.

6. A method, comprising:
determining, by a hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on a first business information in a customer record, by:
determining the first business information identifies a business mailing address,
identifying a geographic location of the business mailing address, and
determining the first hosting location is a closest hosting location in the plurality of hosting locations to the geographic location; and

hosting at least a portion of a content of a website associated with the customer record on one or more hosting servers at the first hosting location.

7. The method of claim 6 , including:
determining a second hosting location different from the first hosting location based, at least in part, on second business information in the customer record; and
hosting the at least a portion of the content of the website on a second one or more hosting servers at the second hosting location.

8. The method of claim 7 , wherein the second hosting location is based, at least in part, on information received when a hosting customer updated the customer record.

9. The method of claim 7 , wherein the second hosting location is based, at least in part, on information received when a hosting customer changed a business address in the second business information.

10. The method of claim 7 , wherein the second business information identifies a location of a plurality of customers of a business of a hosting customer.

11. The method of claim 7 , wherein the second hosting location is based, at least in part, on a new marketing campaign for a hosting customer aimed at a plurality of customers that reside closer to the second hosting location than the first hosting location.

12. The method of claim 6 , wherein first hosting location is based, at least in part, on a top level domain of a domain name registered by a hosting customer.

13. A system, comprising:
a server computer including a processor configured to perform the steps of:
identifying, by a hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on source locations of network traffic accessing a website, by:
identifying global positioning system coordinates for each of a plurality of Internet Protocol (IP) addresses associated with the network traffic accessing the website,
identifying a geographic center of the global positioning system coordinates, and
determining the first hosting location is a closest hosting location in the plurality of hosting locations to the geographic center; and
transmitting, by the hardware server, a user interface to a user recommending that at least a portion of the website be transferred to the first hosting location.

14. The system of claim 13 , wherein the processor is configured to perform the steps of:
receiving, by the hardware server and through the user interface, a message encoding an approval or a selection of the first hosting location in the first hosting location; and
transmitting, by the hardware server, at least a portion of the website to a second hardware server located in first hosting location.

15. The system of claim 13 , wherein:
the user interface includes a user selectable option to either move or replicate the at least a portion of the website to the first hosting location.

16. The system of claim 13 , wherein identifying the first hosting location is based, at least in part, on information received when a hosting customer updated a customer account.

Assignees

• Go Daddy Operating Co Llc

Inventors

• Carroll James
• Bennett Paul

Classifications

• G06F17/3087

  Physics · mapped topic

• H04L67/1008

  based on parameters of servers, e.g. available memory or workload (monitoring of computer activity G06F11/30) · CPC title

• H04L67/02 Primary

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• H04L61/1511

  Electricity · mapped topic

• H04L67/1021

  based on client or server locations · CPC title