Prioritizing topics of interest determined from product evaluations

Patent metadata

Field	Value
Publication number	US-10147122-B2
Application number	US-201615281807-A
Country	US
Kind code	B2
Filing date	Sep 30, 2016
Priority date	May 18, 2016
Publication date	Dec 4, 2018
Grant date	Dec 4, 2018

Abstract

A measurement of an effect of a topic on an aggregate of numerical information related to a set of evaluations of a specific product can be produced. A subset of the set of the evaluations can be determined. The subset can be defined by inclusion of textual information about the topic. The specific product can be a good, a service, an application, the like, or any combination thereof. An aggregate of the numerical information related to the subset can be determined. Based on the aggregate of the numerical information related to the subset, the measurement of the effect of the topic on the aggregate of the numerical information related to the set can be calculated. The measurement can be included in a file to be transmitted to a computer system to be used to control operations performed by the computer system to produce a modification to the specific product.

First claim

The invention claimed is:

1. A method for producing a measurement of an effect of a first topic on an aggregate of numerical information related to a set of evaluations of a specific product, comprising:
determining, by a first computer system, a subset of the set of the evaluations, the subset defined by inclusion of textual information about the first topic, the set being stored in records in an electronic database, the specific product being at least one of a good, a service, or an application software product;
determining, by the first computer system, an aggregate of the numerical information related to the subset;
calculating, by the first computer system and based on the aggregate of the numerical information related to the subset, the measurement of the effect of the first topic on the aggregate of the numerical information related to the set; and
including, by the first computer system, the measurement in a file to be transmitted to a second computer system to be used to control operations performed by the second computer system to produce a modification to the specific product;
identifying a pattern included in the textual information of the evaluations included in the set of the evaluations, the pattern being a pattern in parts of speech, the pattern including a noun and an adjective;
calculating a count of a number of occurrences of the noun in the pattern in the set of the evaluations;
assigning a numerical value to the adjective in the pattern, the numerical value related to a strength of an opinion associated with the adjective;
calculating a product of the count of the numerical occurrences of the noun in the pattern multiplied by a first weight multiplied by the numerical value assigned to the adjective in the pattern multiplied by a second weight;
determining whether an absolute value of the product is greater than a threshold; and
responsive to determining that the absolute value of the product is greater than the threshold, identifying the noun in the pattern as the first topic.

2. The method of claim 1 , wherein the numerical information comprises at least one of:
at least one score included in at least one of the evaluations of the specific product,
an amount of money expended, related to the specific product, from a first account related to the at least one of the evaluations of the specific product,
an amount of time expended accessing, from a second account related to the at least one of the evaluations of the specific product, a web site of a provider of the specific product, or
a number of followers of a social media account related to the at least one of the evaluations of the specific product.

3. The method of claim 1 , wherein:
the first computer system comprises a digital distribution platform;
the specific product comprises the application software product;
the second computer system comprises an application development system; and
the modification comprises an upgrade instruction.

4. The method of claim 1 , further comprising transmitting, from the first computer system to the second computer system, the file.

5. The method of claim 1 , wherein the calculating the measurement of the effect of the first topic comprises multiplying a difference by a quotient, the difference being the aggregate of the numerical information related to the set subtracted from the aggregate of the numerical information related to the subset, the quotient being a count of a number of the evaluations included in the subset divided by a count of a number of the evaluations included in the set.

6. The method of claim 1 , wherein the determining the aggregate of the numerical information related to the subset comprises:
obtaining, from the records for the subset, the numerical information related to the subset; and
calculating an average of the numerical information related to the subset.

7. The method of claim 1 , wherein the pattern includes at least one of a first pattern or a second pattern, the first pattern having the adjective followed by the noun, the second pattern having the noun followed by a verb followed by the adjective.

8. The method of claim 1 , wherein the specific product is included in a category of products.

9. The method of claim 8 , further comprising determining, by the first computer system, the products included in the category.

10. The method of claim 8 , further comprising receiving, by the first computer system and from the second computer system, a signal, the signal having information that identifies the products included in the category.

11. The method of claim 8 , further comprising:
producing, by the first computer system, a measurement of an effect of a second topic on the aggregate of the numerical information related to the set of the evaluations; and
including, by the first computer system, the measurement of the effect of the second topic in the file to be transmitted to the second computer system to be used to control the operations performed by the second computer system to produce the modification to the specific product.

12. The method of claim 11 , wherein the second topic is predefined.

13. The method of claim 11 , further comprising determining, by the first computer system, words related to the second topic using at least one of an unsupervised automatic document classification technique or a supervised automatic document classification technique.

14. The method of claim 11 , wherein the category is associated with a set of evaluations of the products included in the category, and further comprising:
determining, by the first computer system, a subset of the set of the evaluations of the products included in the category, the subset of the set of the evaluations of the products included in the category defined by inclusion of textual information about the second topic;
determining, by the first computer system, an aggregate of the numerical information related to the subset of the set of the evaluations of the products included in the category;
determining, by the first computer system, an aggregate of the numerical information related to a sub-subset of the subset of the set of the evaluations of the products included in the category, the sub-subset limited to the evaluations of the specific product;
calculating, by the first computer system, a difference of the aggregate of the numerical information related to the subset of the set of the evaluations of the products included in the category subtracted from the aggregate of the numerical information related to the sub-subset; and
including, by the first computer system, the difference in the file to be transmitted to the second computer system to be used to control the operations performed by the second computer system to produce the modification to the specific product.

15. A non-transitory computer-readable medium storing computer code for controlling a processor to cause the processor to produce a measurement of an effect of a topic on an aggregate of numerical information related to a set of evaluations of a specific product, the computer code including instructions to cause the processor to:
determine a subset of the set of the evaluations, the subset defined by inclusion of textual information about the topic, the set being stored in records in an electronic database, the specific product being at least one of a good, a service, or an application software product;
determine an aggregate of the numerical information related to the subset;
calculate, based on the aggregate of the numerical information related to the subset, the measurement of the effect of the topic on the aggre

Assignees

• Google Llc

Inventors

• Hurley Fergus
• Mazzawi Hanna
• Gaillard Olivier

Classifications

• G06F40/253

  Grammatical analysis; Style critique · CPC title

• G06Q30/0282 Primary

  Rating or review of business operators or products · CPC title

• G06Q10/10

  Office automation; Time management · CPC title

• G06Q10/06

  Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling · CPC title

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title