Data processing, data collection

Patent metadata

Field	Value
Publication number	US-10140377-B2
Application number	US-201314389008-A
Country	US
Kind code	B2
Filing date	Mar 19, 2013
Priority date	Mar 31, 2012
Publication date	Nov 27, 2018
Grant date	Nov 27, 2018

Abstract

Embodiments of the present invention generally relate to data processing and collection, further relate to a data processing method and a corresponding system, a data collecting method and a corresponding system. Particularly, the data processing method of the present invention comprises: obtaining position data; obtaining a position-function mapping relationship; and converting the position data into user behavior data according to the position-function mapping relationship. As compared to the prior art, at least one embodiment of the present invention has at least one of the following advantages: first, to collect user operations on a mobile terminal in a non-intrusive manner; second, to facilitate analysis performed on various applications of the mobile terminal.

First claim

What is claimed is:

1. A computer-implemented method for data processing, the method comprising:
obtaining a position data, wherein the position data comprises an indication of a plurality of positions corresponding to a plurality of operations performed by a user on a screen of a mobile terminal, wherein the plurality of operations is associated with an application executing on the mobile terminal;
obtaining a position-function mapping relationship, wherein the position-function mapping relationship comprises a correspondence between an x-y coordinate region of the screen of the mobile terminal and a function of the application executing on the mobile terminal, wherein the function of the application is initiated by user interaction with the screen of the mobile terminal within the x-y coordinate region, and wherein at least one position of the plurality of positions is contained within the x-y coordinate region;
converting the position data into a user behavior data according to the position-function mapping relationship, wherein the user behavior data comprises a function description field that provides an indication of the function of the application that is initiated by at least one operation of the plurality of operations that corresponds to the at least one position, the function description field comprising an identifier of the application, an identifier of a screen of the mobile terminal, and a title of the function of the application, and wherein the user behavior data further comprises an operation response status field comprising an indication of whether the mobile terminal successfully performed the function of the application in response to the at least one operation; and
converting the user behavior data into a web user behavior data according to a data specification for a webpage analysis, wherein the data specification for webpage analysis comprises a plurality of types of input data required by the webpage analysis.

2. The computer-implemented method according to claim 1 , wherein the step of converting the user behavior data into the web user behavior data according to data specification for the webpage analysis comprises:
using the function of the application of the mobile terminal as a page URL in the web user behavior data.

3. The computer-implemented method according to claim 1 , further comprising:
analyzing a visit to the application by the user.

4. The computer-implemented method according to claim 1 , wherein the position data further comprises at least one of a user ID, an application ID, a screen ID, a model of the screen of the mobile terminal, and a coordinate of an operation performed by a user on the screen of the mobile terminal.

5. The computer-implemented method according to claim 1 , wherein the user behavior data comprises at least one of a user ID, an application ID, a screen ID, a screen model of mobile terminal, a function ID, and a function title.

6. A computer-implemented method for data collecting, the method comprising:
monitoring a plurality of operations performed by a user on a screen of a mobile terminal, wherein the plurality of operations is associated with an application executing on the mobile terminal;
recording a plurality of positions corresponding to the plurality of operations performed by the user on the screen of the mobile terminal as a position data;
determining that the application has been closed;
sending the position data responsive to determining that the application has been closed to convert the position data into a user behavior data according to a position-function mapping relationship; and
converting the user behavior data into a web user behavior data according to a data specification for a webpage analysis, wherein the data specification for webpage analysis comprises a plurality of types of input data required by the webpage analysis,
wherein the position-function mapping relationship comprises a correspondence between an x-y coordinate region of the screen of the mobile terminal and a function of the application executing on the mobile terminal, wherein the function of the application is initiated by user interaction with the screen of the mobile terminal within the x-y coordinate region, wherein at least one position of the plurality of positions is contained within the region, wherein the user behavior data comprises a function description field that provides an indication of the function of the application that is initiated by at least one operation of the plurality of operations that corresponds to the at least one position, the function description field comprising an identifier of the application, an identifier of a screen of the mobile terminal, and a title of the function of the application, and wherein the user behavior data further comprises an operation response status field comprising an indication of whether the mobile terminal successfully performed the function of the application in response to the at least one operation.

7. The computer-implemented method according to claim 6 , wherein the position data further comprises at least one of a user ID, an application ID, a screen ID, a model of the screen of the mobile terminal, and a coordinate of an operation performed by a user on the screen of the mobile terminal.

8. The computer-implemented method according to claim 6 , wherein the step of sending the position data to convert the position data into the user behavior data according to the position-function mapping relationship further comprises:
sending the position data in response to the close of the application by the user.

9. A data processing system for processing data, the data processing system comprising:
a memory;
a processor communicatively coupled to the memory; and
a data processing module communicatively coupled to the memory and the processor, wherein the data processing module is configured to perform the steps of a method comprising:
obtaining a position data, wherein the position data comprises an indication of a plurality of positions corresponding to a plurality of operations performed by a user on a screen of a mobile terminal, wherein the plurality of operations is associated with an application executing on the mobile terminal, wherein the position data is obtained responsive to closing of the application;
obtaining a position-function mapping relationship, wherein the position-function mapping relationship comprises a correspondence between an x-y coordinate region of the screen of the mobile terminal and a function of the application executing on the mobile terminal, wherein the function of the application is initiated by user interaction with the screen of the mobile terminal within the x-y coordinate region, and wherein at least one position of the plurality of positions is contained within the x-y coordinate region;
converting the position data into a user behavior data according to the position-function mapping relationship, wherein the user behavior data comprises a function description field that provides an indication of the function of the application that is initiated by at least one operation of the plurality of operations that corresponds to the at least one position, the function description field comprising an identifier of the application, an identifier of a screen of the mobile terminal, and a title of the function of the application, and wherein the user behavior data further comprises an operation response status field comprising an indication of whether the mobile terminal successfully performed the function of the application in response to the at least one operation; and
converting the user behavior data into a web user behavior data according to a data specification for a webpage analysis, wherei

Assignees

• IBM

Inventors

• Duan Ning
• Hu Ke
• Wang zhi hu
• Zhang Jian Ming

Classifications

• G06F17/30876 Primary

  Physics · mapped topic

• H04W4/185

  by embedding added-value information into content, e.g. geo-tagging · CPC title

• H04L67/22

  Electricity · mapped topic

• H04L67/535 Primary

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• G06F3/0488

  using a touch-screen or digitiser, e.g. input of commands through traced gestures · CPC title