Systems and methods for web analytics testing and web development

Patent metadata

Field	Value
Publication number	US-10135936-B1
Application number	US-201715783139-A
Country	US
Kind code	B1
Filing date	Oct 13, 2017
Priority date	Oct 13, 2017
Publication date	Nov 20, 2018
Grant date	Nov 20, 2018

Abstract

A computer system for analyzing page tags of a website. The system may include a processor in communication with a database; and a storage medium. The storage medium may store instructions that, when executed, configure the processor to: access the website, the website comprising plurality of page tags; generate a collected tag record by aggregating the page tags, the collected tag record comprising collected elements; request, from the database, a benchmark tag record, the benchmark record comprising benchmark elements, the benchmark tag record being based on historic page tags stored in the database; generate a result tag record, the result tag record indicating at least one of matches or mismatches between the benchmark tag record and the collected tag record; and display at least one of the result tag record or an analysis result, the analysis result representing an aggregation of the result.

First claim

What is claimed is:

1. A computer system for analyzing page tags of a website, the system comprising:
a processor in communication with a database; and
a storage medium storing instructions that, when executed by the processor,
cause the processor to perform operations comprising:
accessing the website, the website comprising plurality of page tags;
generating a collected tag record by aggregating the page tags, the collected tag record comprising collected elements;
requesting, from the database, a benchmark tag record, the benchmark record comprising benchmark elements and being based on historic page tags stored in the database;
generating a normalized tag record, the normalized tag record comprising normalized elements, the normalized elements comprising the collected elements modified to match a format of the benchmark elements;
generating a result tag record, the result tag record indicating at least one of matches or mismatches between the benchmark tag record and the normalized tag record; and
displaying at least one of the result tag record or an analysis result, the analysis result representing an aggregation of the result tag record.

2. The computer system of claim 1 wherein the operations further comprise:
compiling a test scenario before accessing the website, the test scenario comprising a plurality of web actions;
executing the web actions; and
collecting page tags for the web actions.

3. The computer system of claim 1 , wherein the operations further comprise filtering the normalized tag record based on the benchmark tag record by eliminating normalized elements that are inexistent in the benchmark tag record.

4. The computer system of claim 1 , wherein:
the processor is a first processor; and
generating a normalized tag record comprises:
generating a numeric search record based on the collected tag record, the numeric search record comprising search elements;
sorting the search elements;
dividing the search elements into search subgroups, the search subgroups having the same number of search elements; and
distributing the search subgroups to a plurality of second processors.

5. The computer system of claim 4 , wherein the plurality of second processors comprise a graphics processing unit.

6. The computer system of claim 4 , wherein generating a numeric search record comprises converting character variables of the collected tag record to numeric variables.

7. The computer system of claim 1 , wherein:
the processor is a local processor; and
the operations further comprise:
communicating the result tag record and the normalized record to a supervisor processor;
requesting from the supervisor processor an authorization to implement a website feature; and
transmitting, to a master server, the website feature upon receiving the authorization to implement.

8. The computer system of claim 7 , wherein:
the local processor is further configured to request, from the supervisor processor, a feature key: and
the supervisor processor is configured to generate the feature key when a report analyzer determines that the result tag record passed a management test.

9. The computer system of claim 8 , wherein the supervisor processor is configured to generate a second result tag record, the second result tag record indicating at least one of matches or mismatches between the benchmark tag record and the collected tag record.

10. The computer system of claim 1 , wherein the processor is connected to a field-programmable gate array (FPGA) and the FPGA is configured to:
receive the collected tag record and the benchmark tag record; and
return a filtered tag record having only matching elements that appear in both the collected tag record and the benchmark tag record.

11. A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to operate a computer system for analyzing page tags of a website by performing operations, the operations comprising:
accessing the website, the website comprising plurality of page tags;
generating a collected tag record by aggregating the page tags, the collected tag record comprising collected elements;
requesting, from a database, a benchmark tag record, the benchmark tag record comprising benchmark elements and being based on historic page tags stored in the database;
generating a normalized tag record, the normalized tag record comprising normalized elements, the normalized elements comprising the collected elements modified to match a format of the benchmark elements;
generating a result tag record, the result tag record indicating at least one of matches or mismatches between the benchmark tag record and normalized record;
displaying at least one of the result tag record or an analysis result, the analysis result representing an aggregation of the result tag record.

12. The non-transitory computer-readable medium of claim 11 , wherein the operations further comprise:
compiling a test scenario before accessing the website, the test scenario including a plurality of web actions;
executing the web actions; and
collecting page tags for the web actions.

13. The non-transitory computer-readable medium of claim 11 , wherein the operations further comprise filtering the normalized tag record based on the benchmark tag record by eliminating normalized elements that are nonexistent in the benchmark tag record.

14. The non-transitory computer-readable medium of claim 11 , wherein the operations further comprise:
generating a numeric search record based on the collected tag records, the numeric search record comprising search elements;
sorting the search elements;
dividing the search elements into search subgroups, the search subgroups having the same number of search elements; and
distributing the search subgroups to a plurality of secondary processors.

15. The non-transitory computer-readable medium of claim 14 , wherein the secondary processors comprise a graphics processing unit.

16. The non-transitory computer-readable medium of claim 14 , wherein operations for generating a numeric search record comprise converting character variables of the collected tag record to numeric variables.

17. The non-transitory computer-readable medium of claim 11 , wherein the instructions further comprise:
communicating the result record and the test record to a supervisor subsystem processor;
requesting, from the supervisor subsystem processor, an authorization to implement a website feature; and
transmitting, to a master server, the website feature upon receiving the authorization to implement.

18. The non-transitory computer-readable medium of claim 17 , wherein the operations further comprise requesting, from the supervisor subsystem processor, a feature key.

19. The non-transitory computer-readable medium of claim 18 , wherein the operations further comprise
transmitting, to a field programmable gate array (FPGA), the collected tag record and the benchmark tag record; and
receiving from the FPGA a filtered tag record having only matching elements that appear in both the collected tag record and the benchmark tag record.

20. A computer-implemented method for analyzing page tags of a website, the method comprising:
accessing a website, the website comprising plurality of page tags;
generating a collected tag record by aggregating the page tags, the collected tag record comprising collected elements;
requesting, from a database, a benchmark tag record, the benchmark tag reco

Assignees

• Capital One Services Llc

Inventors

• Venuraju Mithra Kosur
• Chikkaveerappa Satish
• Deshpande Amit Ramesh

Classifications

• G06F11/3428 Primary

  Benchmarking · CPC title

• G06F11/3068

  where the reporting involves data format conversion · CPC title

• G06F11/3692

  for test results analysis · CPC title

• G06F2201/875

  Monitoring of systems including the internet · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title