Third party data matching for targeted advertising

Patent metadata

Field	Value
Publication number	US-10129589-B2
Application number	US-201715670165-A
Country	US
Kind code	B2
Filing date	Aug 7, 2017
Priority date	Jan 30, 2007
Publication date	Nov 13, 2018
Grant date	Nov 13, 2018

Abstract

A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.

First claim

The invention claimed is:

1. A system for delivering selected content to users of a broadcast network, the broadcast network being operative for synchronously broadcasting content to multiple user equipment devices, said system comprising:
1) an asset dissemination input module for receiving asset dissemination information entered via a contracting platform, said asset dissemination information identifying, for a subject asset, one or more audience segmentation attributes for a target audience for said subject asset;
2) an attribute engine for identifying individual user equipment devices to receive device attribute information including one or more device attributes, said attribute engine being operative for associating said device attributes with said individual user equipment devices by using information of:
a) a third party data repository having segmentation attribute information for members of the public including users and non-users of said broadcast network; and
b) a network customer data repository having network user information identifying network users and user equipment devices of said network users;

3) a source selector, associated with a first user equipment device, for selecting, on a time-dependent basis, as between at least a first content source, a second content source and a combination thereof, at least one selected source of content to deliver to a device audience of said first user equipment device, said first source comprising a broadcast programming stream and said second source comprising said subject asset;
4) an asset distribution network for distributing, to said first user equipment device, said subject asset together with one or more asset attributes indicating said target audience;
5) an attribute label messaging module for messaging, between said attribute engine and said source selector, information indicating that one or more first device attributes are applicable to said first user equipment device, wherein said source selector is operative to deliver said subject asset to said device audience of said first user equipment device at an identified asset delivery opportunity based on matching said asset attributes with said first device attributes;
6) a monitoring module for monitoring delivery of said subject asset by said first user equipment device to identify an active rejection event where said device audience consumes less than all of said subject asset;
7) a consumption reporting module for transmitting consumption report information concerning delivery of said subject asset including, in the case of an active rejection event, rejection information; and
8) an asset effectiveness module for receiving said consumption report information from said first user equipment device, and receiving additional consumption report information regarding said subject asset from other user equipment devices, and for receiving attribute information correlated to said consumption report information and said additional consumption report information, and for providing asset effectiveness information based on said consumption report information, said additional consumption report information and said attribute information.

2. A system as set forth in claim 1 , wherein said asset dissemination input module comprises an interface for transferring data from said contracting platform.

3. A system as set forth in claim 1 , wherein said system is operative to deliver said subject asset, for a given asset delivery opportunity, to only an audience segment of said given asset delivery opportunity that matches said audience segmentation attributes.

4. A system as set forth in claim 1 , wherein said third party data repository includes at least one of demographic information and purchasing behavior information for said members of the public.

5. A system as set forth in claim 1 , wherein said third party data repository includes physical property attributes of real property associated with said members of the public.

6. A system as set forth in claim 1 , wherein said third party data repository includes occupation information for said members of the public.

7. A system as set forth in claim 1 , wherein one of said third party data repository and said network customer data repository includes information regarding network services subscribed to by said network users.

8. A system as set forth in claim 1 , wherein said attribute engine generates device attributes corresponding to one of households of said user equipment devices and individual users of said user equipment devices.

9. A system as set forth in claim 1 , wherein said first user equipment device comprises one of a television and a data network streaming device.

10. A system as set forth in claim 1 , wherein said source selector is operative to deliver said subject asset from one of storage and a live content stream.

11. A system as set forth in claim 1 , wherein said subject asset and said device attributes are distributed to said first user equipment device via the same network.

12. A system as set forth in claim 1 , wherein at least one of said subject asset and said device attributes is distributed to said first user equipment device via a television network.

13. A system as set forth in claim 1 , wherein said device attribute information includes a first device attribute and a first logical operator pertaining to said first device attribute.

14. A system as set forth in claim 1 , wherein said device attribute information includes first and second device attributes and a Boolean operator relating to said first and second device attributes.

15. A method for delivering selected content to users of a broadcast network, the broadcast network being operative for synchronously broadcasting content to multiple user equipment devices, said method comprising:
1) receiving asset dissemination information entered via a contracting platform, said asset dissemination information identifying, for a subject asset, one or more audience segmentation attributes for a target audience for said subject asset;
2) identifying individual user equipment devices to receive device attribute information including one or more device attributes and associating said device attributes with said individual user equipment devices by using information of:
a) a third party data repository having segmentation attribute information for members of the public including users and non-users of said broadcast network; and
b) a network customer data repository having network user information identifying network users and user equipment devices of said network users;

3) selecting, on a time-dependent basis, as between at least a first content source, a second content source and a combination thereof, at least one selected source of content to deliver to a device audience of a first user equipment device, said first source comprising a broadcast programming stream and said second source comprising said subject asset;
4) distributing, to said first user equipment device, said subject asset together with one or more asset attributes indicating said target audience;
5) messaging, between a platform of said broadcast network and said first user equipment device, information indicating that one or more first device attributes are applicable to said first user equipment device, wherein said source selector is operative to deliver said subject asset to said device audience of said first user equipment device at an identified asset delivery opportunity based on matching said asset attributes with said first device attributes;
6) monitoring delivery of said subject asset by said first user equipm

Assignees

• Invidi Tech Corp

Inventors

• Sheehan Patrick M
• Anderson Bruce J
• Wilson Daniel C
• Peterson Ii Alden Lloyd
• Cristofalo Michael

Classifications

• H04N21/252

  Processing of multiple end-users' preferences to derive collaborative data · CPC title

• H04N21/4331

  Caching operations, e.g. of an advertisement for later insertion during playback · CPC title

• H04N21/2389

  Multiplex stream processing, e.g. multiplex stream encrypting · CPC title

• H04N21/26616

  for merging a unicast channel into a multicast channel, e.g. in a VOD application, when a client served by unicast channel catches up a multicast channel to save bandwidth (data multicast over packet-switching network H04L12/18) · CPC title

• H04N21/4385

  Multiplex stream processing, e.g. multiplex stream decrypting · CPC title