Device and method for enforcing advertisement viewing

Patent metadata

Field	Value
Publication number	US-10102540-B2
Application number	US-201113216771-A
Country	US
Kind code	B2
Filing date	Aug 24, 2011
Priority date	Aug 24, 2010
Publication date	Oct 16, 2018
Grant date	Oct 16, 2018

Abstract

A method and device for enforcing advertisement viewing in the device are provided. When there is a play request for contents, it is determined whether there is a common Rights Object (RO) linked with an RO of the requested contents. When there is a common RO, information about consumption of advertisements on a plurality of contents is obtained from the common RO. At least one advertisement linked with the requested contents is played on the basis of the obtained information.

First claim

What is claimed is:

1. A method for enforcing advertisement viewing in a device, comprising the steps of;
searching for a Rights Object (RO) of a requested contents in response to a play request for the requested contents, the RO including right and restriction applicable to advertisement on the requested contents;
determining whether a common RO linked with the RO exists, at a Digital Rights Management (DRM) agent of the device;
when the common RO linked with the RU exists, analyzing the common RO that includes common right and restriction applicable in common to advertisements on a plurality of different contents;
obtaining information about consumption of the advertisements on the plurality of different contents from the common RO, at the DRM agent of the device and playing at least one of the advertisements linked with the requested contents based on the information from the common RO, at the multimedia player of the device; and
when the common RO linked with the RO does not exist, detecting an advertisement linked with the requested contents from the RO of the requested contents, at the DRM agent of the device, and playing the advertisement, at a multimedia player of the device,
wherein the common RU is a parent right object of the RO.

2. The method of claim 1 , wherein determining whether the common RO linked with the RO exists comprises determining whether reference information of the common RO is included in the RO of the requested contents.

3. The method of claim 2 , further comprising, when the reference information of the common RO exists, determining the at least one advertisement linked with the requested contents and a type of the at least one advertisement from the common RO.

4. The method of claim 1 , wherein the common RO comprises at least one of a method of playing one or more Audio/Visual (A/V)-type advertisements, a method of playing one or more text or picture-type advertisements, and a method of playing one or more application-type advertisements.

5. The method of claim 1 , wherein the common RO comprises at least one of a right for the requested contents, an identifier of the at least one of the advertisements linked with the requested contents, a play method depending on the type of the at least one of the advertisements, and a predetermined play enforcement time.

6. The method of claim 5 , wherein playing the at least one of the advertisements linked with the requested contents comprises playing the at least one of the advertisements linked with the requested contents for the predetermined play enforcement time.

7. The method of claim 1 , wherein detecting of the advertisement linked with the requested contents comprises:
detecting a location of the advertisement linked with the requested contents;
detecting a type of the advertisement; and
decrypting the advertisement if the advertisement has been encrypted.

Assignees

• Hwang Sung Oh
• Seleznev Sergey Nikolayevich
• Samsung Electronics Co Ltd

Inventors

• Hwang Sung-Oh
• Seleznev Sergey Nikolayevich

Classifications

• G06Q30/0241 Primary

  Advertisements · CPC title

• G06Q30/0272

  Period of advertisement exposure · CPC title

• G06Q30/0267 Primary

  Wireless devices · CPC title