Facilitating personalized video messages using peer-to-peer communications

Patent metadata

Field	Value
Publication number	US-10097670-B2
Application number	US-201615159121-A
Country	US
Kind code	B2
Filing date	May 19, 2016
Priority date	May 19, 2016
Publication date	Oct 9, 2018
Grant date	Oct 9, 2018

Abstract

The present disclosure is directed toward systems and methods for providing electronic advertising content to a client device notwithstanding use of an ad-blocker on the client device. For example, systems and methods described herein involve establishing a peer-to-peer (P2P) connection with a peer device that does not include an ad-blocker thereon. The systems and methods further involve providing an ad request to the peer device to provide to an ad server and subsequently deliver a response to the ad request to the client device via the P2P connection. In this way, the peer device can function as a proxy device for the ad server that enables delivery to the client device notwithstanding use of the ad-blocker on the client device.

First claim

What is claimed is:

1. A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a client device to:
initiate a request for digital advertising content from a server;
detect that the request for the digital advertising content has been blocked;
in response to detecting that the request for the digital advertising content has been blocked,
identify a peer device that does not have an active ad-blocker configured to block requests for digital advertising content from the server; and
based on identifying that the peer device does not have the active ad-blocker configured to block requests for digital advertising content from the server, establish a peer-to-peer (P2P) connection with the peer device that does not have the active ad-blocker;

provide, to the peer device over the P2P connection, the request for the digital advertising content; and
receive, from the peer device, a response generated by the server to the request for the digital advertising content.

2. The non-transitory computer readable medium of claim 1 , further comprising instructions that, when executed by the at least one processor, cause the client device to:
detect that a tracking call has been blocked; and
provide, to the peer device over the P2P connection, a request to provide the tracking call to the server.

3. The non-transitory computer readable medium of claim 1 , further comprising instructions that, when executed by the at least one processor, cause the client device to:
detect that a tracking call has been blocked;
in response to detecting that the tracking call has been blocked, establish a second P2P connection with a second peer device; and
provide, to the second peer device over the second P2P connection, a request to provide the tracking call to the server.

4. The non-transitory computer readable medium of claim 1 , wherein detecting that the request for the digital advertising content has been blocked comprises identifying an error response from the active ad-blocker to an attempt to send the request for digital advertising content to the server.

5. The non-transitory computer readable medium of claim 1 , wherein establishing the P2P connection with the peer device comprises providing, to a discovery server, a request for discovery data comprising information associated with a plurality of nearby devices.

6. The non-transitory computer readable medium of claim 5 , wherein the discovery data comprises an identification of whether one or more of the plurality of nearby devices has an active ad-blocker.

7. The non-transitory computer readable medium of claim 6 , wherein establishing the P2P connection with the peer device comprises identifying, from the discovery data, the peer device from at least one of the plurality of nearby devices that does not have an active ad-blocker.

8. The non-transitory computer readable medium of claim 1 , wherein:
providing the request for the digital advertising content comprises providing parameter information associated with the client device to the peer device over the P2P connection; and
receiving the response generated by the server comprises receiving a response comprising targeted advertising content selected by the server based on the parameter information associated with the client device.

9. The non-transitory computer readable medium of claim 8 , wherein the parameter information comprises Hypertext Transfer Protocol (HTTP) headers and a uniform resource locator (URL) received via a video stream provided to the client device by a content server.

10. The non-transitory computer readable medium of claim 1 , further comprising:
receiving, by the client device, video content from a content server; and
receiving, from the content server, advertisement metadata in conjunction with the received video content.

11. The non-transitory computer readable medium of claim 10 , wherein providing the request for the digital advertising content comprises providing the received advertisement metadata to the peer device over the P2P connection.

12. The non-transitory computer readable medium of claim 11 , wherein the video content comprises a video playable within a web browser on the client device.

13. The non-transitory computer readable medium of claim 1 , wherein receiving the response comprises streaming digital advertising content from the peer device.

14. In a digital medium environment for serving digital advertisements over a network, a method for preventing ad-blockers from blocking advertisements, comprising:
establishing, by a first client device, a peer-to-peer (P2P) connection with a second client device in response to identifying that the second client device has utilized an ad-blocker to block a request to a server for digital advertising content and further based on a determination that the first client device does not have an active ad-blocker configured to block requests for digital advertisement content from the server;
receiving, from the second client device over the P2P connection, a request for digital advertising content, the request comprising parameter information associated with the second client device;
providing, by the first client device, the request for digital advertising content including the parameter information to a server;
receiving, from the server, a response to the request for advertising content based on the parameter information associated with the second client device; and
providing, to the second client device over the P2P connection, the response to the request for digital advertising content.

15. The method as claim 14 , wherein providing the response to the request for advertising content comprises streaming digital advertising content to the second client device.

16. The method as claim 14 , wherein receiving the response to the request for advertising content comprises receiving a targeted response including targeted advertising content selected by the server for the second client device based on the parameter information associated with the second client device.

Assignees

• Adobe Systems Inc

Inventors

• Garg Tulika
• Goel Neeraj
• Srivastava Mohit

Classifications

• H04L67/104 Primary

  Peer-to-peer [P2P] networks · CPC title

• G06Q30/0277

  Online advertisement · CPC title

• H04L67/42 Primary

  Electricity · mapped topic

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• H04L67/01

  Protocols · CPC title