Method and system for improved e-commerce shopping

Patent metadata

Field	Value
Publication number	US-10089663-B2
Application number	US-201815924556-A
Country	US
Kind code	B2
Filing date	Mar 19, 2018
Priority date	Dec 8, 2008
Publication date	Oct 2, 2018
Grant date	Oct 2, 2018

Abstract

An e-commerce system and method for presenting product information to a viewer, where a video feed and product information associated with a product that relates to the content in the video feed can be displayed or presented to the viewer on one or more remote display devices.

First claim

The invention claimed is:

1. A system for broadcasting live video programming embedded with instructions for configuring a set-top box, the system comprising:
a processor configured to embed at least one interactive set of instructions in a live video program, with the at least one interactive set of instructions including a textual description relating to at least one item in the live video program;
a server communicatively coupled to the processor and configured to broadcast the live video program embedded with the at least one interactive set of instructions over television airwaves toward a plurality of display devices; and
at least one set-top box communicatively coupled to one of the plurality of display devices, the at least one set-top box being configured to:
receive the live video program and access the at least one interactive set of instructions embedded in the live video program,
based on the at least one interactive set of instructions, present a user interface on the respective display device that includes at least one interactive page with the textual description, and
receive at least one user input to the at least one interactive page to present additional information relating to the at least one item in the live video program.

2. The system according to claim 1 , wherein the at least one set-top box is further configured to access and display product content information relating to the at least one item in the live video program in response to the at least one user input being a selection of a link presented in the at least one interactive page.

3. The system according to claim 2 , wherein the product content information comprises a webpage related to the at least one item when the at least one user input received by the user interface indicates a selection of the link presented in the at least one interactive page.

4. The system according to claim 2 , wherein the product content information comprises video-on-demand content that is transmitted by the server to the at least one set-top box to be displayed on the respective display device when the at least one user input received by the user interface indicates a selection of the link presented in the at least one interactive page.

5. The system according to claim 4 , wherein the video-on-demand content is configured to be displayed on the respective display device coupled to the at least one set-top box concurrently with the at least one interactive page.

6. The system of claim 1 , wherein the at least one interactive page includes at least one selectable link that is associated with the at least one item in the live video program currently being displayed on the respective display device and the at least one selectable link provides product information about the at least one item.

7. The system of claim 6 , wherein the at least one selectable link is associated with at least one prerecorded video segment and is displayed simultaneously with the live video program currently being displayed on the respective display device.

8. The system of claim 7 , wherein, in response to an input selection of the at least one selectable link, the server further causes the at least one prerecorded video segment associated with the selected at least one selectable link to be transmitted and displayed on the respective display device.

9. A method for broadcasting live video programming embedded with instructions for configuring a set-top box, the method comprising:
embedding, by a processor, at least one interactive set of instructions in a live video program, with the at least one interactive set of instructions including a textual description relating to at least one item in the live video program;
broadcasting, by a server communicatively coupled to the processor, the live video program embedded with the at least one interactive set of instructions over television airwaves toward a plurality of display devices;
receiving, by at least one set-top box communicatively coupled to one of the plurality of display devices, the live video program;
accessing, by the at least one set-top box, the at least one interactive set of instructions embedded in the live video program;
based on the at least one interactive set of instructions, presenting a user interface on the respective display device that includes at least one interactive page with the textual description; and
presenting, by the at least one set-top box, additional information relating to the at least one item in the live video program in response to at least one user input to the at least one interactive page.

10. The method according to claim 9 , further comprising accessing and displaying, by the at least one set-top box, product content information relating to the at least one item in the live video program in response to the at least one user input being selection of a link presented in the at least one interactive page.

11. The method according to claim 10 , wherein the product content information comprises a webpage related to the at least one item when the at least one user input received by the user interface indicates a selection of the link presented in the at least one interactive page.

12. The method according to claim 10 , transmitting, by the server to the at least one set-top box, the product content information as video-on-demand content to be displayed on the respective display device when the at least one user input received by the user interface indicates a selection of the link presented in the at least one interactive page.

13. The method according to claim 12 , further comprising concurrently displaying the video-on-demand content on the respective display device coupled to the at least one set-top box with the at least one interactive page.

14. The method of claim 9 , further comprising displaying, by the at least one set-top box, at least one selectable link including in the at least one interactive page that is associated with the at least one item in the live video program currently being displayed on the respective display device, wherein the at least one selectable link provides product information about the at least one item.

15. The method of claim 14 , simultaneously displaying the at least one selectable link with the live video program currently being displayed on the respective display device, wherein the at least one selectable link is associated with at least one prerecorded video segment.

16. The method of claim 15 , further comprising, in response to an input selection of the at least one selectable link, transmitting, by the server, the at least one prerecorded video segment associated with the selected at least one selectable link to the at least one set-top box to be displayed on the respective display device communicatively coupled thereto.

17. A system for broadcasting live video programming embedded with instructions for configuring a set-top box, the system comprising:
a processor configured to embed at least one interactive set of instructions in a live video program, with the at least one interactive set of instructions including a textual description relating to at least one item in the live video program; and
a server communicatively coupled to the processor and configured to broadcast the live video program embedded with the at least one interactive set of instructions over television airwaves toward a plurality of display devices;
wherein the at least one interactive set of instructions embedded in the live video program, when received and executed by at least one set-top box communicatively coupled to one of the pluralit

Assignees

• Hsni Llc

Inventors

• Mcdevitt John
• Bunner Sean
• Johnson Gerard

Classifications

• G06Q30/0623

  by investigating goods or services · CPC title

• G06Q30/0603 Primary

  Catalogue creation or management · CPC title

• G06Q30/0641

  utilising user interfaces specially adapted for shopping · CPC title