Marketing application including event and survey development and management

Patent metadata

Field	Value
Publication number	US-10078845-B2
Application number	US-201514598755-A
Country	US
Kind code	B2
Filing date	Jan 16, 2015
Priority date	Jan 16, 2015
Publication date	Sep 18, 2018
Grant date	Sep 18, 2018

Abstract

A marketing application includes provisions (e.g., graphical user interface) for a user to create one or more surveys in connection with a marketing campaign or event, while permitting the user to access data and information maintained for such campaign or event.

First claim

What is claimed is:

1. A marketing application including one or more programs of computer-executable instructions embodied in a non-transitory computer-readable medium and executable by a computer to configure the computer to include:
a development module which is executed by the computer to develop materials and maintain information, for a marketing event, in an events database, wherein the developed materials and information are captured in, or linked to, a marketing event object for the marketing event in the events database, and the developed materials includes an event agenda for the marketing event;
a survey module which is executed by the computer to generate, based at least in part on the information captured in, or linked to, the marketing event object, a survey to be distributed after an end of the event agenda for the marketing event;
a layout controller to retrieve templates data and forms data from a marketing database; and
a user interface part providing templates, based on one or more of the templates data and forms data retrieved by the layout controller from the marketing database, for plural question types, for selection to create questions for the survey to be distributed after the end of the event agenda, and for creating a combination question which includes two or more question types combined into a single question, wherein for at least one combination question, the single question combines a first question type including plural selectable answer choices and a second question type including an open-ended question in which no selectable pre-selected answer choices are provided.

2. The marketing application of claim 1 , wherein the user interface part provides user access to the information captured in, or linked to, the marketing event object for the marketing event.

3. The marketing application of claim 1 ,
wherein the user interface part permits the user to specify a survey start date, and
wherein the survey module provides access by prospective survey respondents to the survey starting on the survey start date specified by the user through the user interface part.

4. The marketing application of claim 1 ,
wherein the user interface part permits the user to create an event survey and add the event survey to the marketing event object, and to create a landing page to which prospective survey respondents are referred to respond to the survey.

5. The marketing application of claim 1 ,
wherein the user interface part permits the user to add an additional survey, after a first survey has already been generated and added to the marketing event object, and
wherein when multiple surveys have been added to the marketing event object, the survey module creates a microsite at which to access any and each of the multiple surveys.

6. The marketing application of claim 5 ,
wherein the microsite includes links to respective landing pages at which prospective survey respondents respond to the multiple surveys, respectively.

7. The marketing application of claim 1 ,
wherein the user interface part permits the user to create a contact list for the survey and to upload to the contact list at least one of a guest list or attendees data maintained in the marketing event object for the marketing event.

8. The marketing application of claim 1 ,
wherein the user interface part permits the user to create a marketing survey without associating the marketing survey with any marketing event in the events database.

9. The marketing application of claim 1 ,
wherein the user interface part permits the user to create a marketing survey and to associate the marketing survey with multiple marketing events in the events database.

10. The marketing application of claim 1 ,
wherein the development module includes a user interface part for the user to create the event agenda for the marketing event and to trigger the survey module to create an event survey for the marketing event.

11. The marketing application of claim 1 ,
wherein the development module includes a user interface part that permits the user to access the materials and information captured in, or linked to, the marketing event object, and
wherein when the survey has been added to the marketing event object, the user interface part of the development module permits the user to access the survey added to the marketing event object.

12. The marketing application of claim 1 , wherein the marketing application further configures the computer to include a response review interface for providing, upon request of an authorized user, access to detailed survey responses.

13. The marketing application of claim 1 , wherein the marketing application further configures the computer to include a response review interface for providing, upon request of an authorized user, access to survey response statistics.

14. The marketing application of claim 1 , wherein the marketing application further configures the computer to include a response review interface for providing, upon request of an authorized user, access to a summary of survey results.

15. A method performed by a computer executing one or more programs of computer-executable instructions included in a marketing application for a marketing campaign, the method comprising:
using the computer executing the computer-executable instructions to register materials and maintaining information, for a marketing event, including capturing the materials and information for the marketing event in a marketing event object in an events database, wherein the captured materials include an event agenda for the marketing event;
using the computer for providing a survey module and when the survey is executed by the computer, the computer generating, based at least in part on the information captured in the marketing event object, one or more event surveys, upon the event agenda for the marketing event being captured;
retrieving, by a layout controller, templates data and forms data from a marketing database;
using the computer executing the computer-executable instructions for providing templates, based on one or more of the templates data and forms data retrieved by the layout controller from the marketing database, for plural question types, for selection to create questions for the survey to be distributed after the end of the event agenda; and
using the computer executing the computer-executable instructions for creating a combination question by combining a first question type including plural selectable answer choices and a second question type including an open-ended question in which no selectable pre-selected answer choices are provided.

16. The method of claim 15 , further comprising:
managing plural marketing events, each marketing event amongst the plural marketing events associated with the first client having one or more corresponding event surveys;
creating, after an event survey has been added to the marketing event object, a landing page to which prospective survey respondents are referred to respond to the event survey,
wherein when at least one event survey is common to at least two marketing events amongst the plural marketing events, the same landing page is created and associated with each of said at least two marketing events having said at least one survey in common.

17. The method of claim 15 , further comprising:
creating, after multiple event surveys have been added to the marketing event object, a microsite including links to respective landing pages at which prospective survey respondents respond to the multiple event surveys, respectively.

Assignees

• Brewer John
• Khan Salma
• Ricoh Co Ltd

Inventors

• Brewer John
• Khan Salma

Classifications

• G06Q30/0203 Primary

  Market surveys; Market polls · CPC title