Systems and methods for selecting a portion of a content segment to distribute via on online platform

Patent metadata

Field	Value
Publication number	US-10075556-B2
Application number	US-201615134314-A
Country	US
Kind code	B2
Filing date	Apr 20, 2016
Priority date	Apr 20, 2016
Publication date	Sep 11, 2018
Grant date	Sep 11, 2018

Abstract

A portion of a content segment to distribute via an online platform may be selected. A retention metric may be obtained. Consumer engagement during the content segment may be quantified. The portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform may be determined. The system may distribute the portion of the content segment via the second online platform.

First claim

What is claimed is:

1. A system for selecting a portion of a content segment to distribute via an online platform, the system comprising:
one or more physical computer processors configured by computer readable instructions to:
obtain a retention metric as a function of time for the content segment, the retention metric quantifying consumer engagement during the content segment, wherein the content segment is available to consumers via a first online platform;
determine a portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform, wherein the determination is based upon the retention metric; and
distribute the portion of the content segment via the second online platform.

2. The system of claim 1 , wherein the one or more physical processors are further configured by computer-readable instructions such that determining the portion of the content segment is based upon talent associated with the content segment.

3. The system of claim 1 , wherein the one or more physical processors are further configured by computer-readable instructions such that determining the portion of the content segment is based upon consumer demographics associated with the content segment.

4. The system of claim 1 , wherein the one or more physical processors are further configured by computer-readable instructions such that determining the portion of the content segment is based upon a topic associated with the content segment.

5. The system of claim 1 , wherein the one or more physical processors are further configured by computer-readable instructions such that determining the portion of the content segment is based upon identification of the second platform.

6. The system of claim 1 , wherein the one or more physical processors are further configured by computer-readable instructions to:
track consumer response to the portion of the content segment by consumers that consume the portion of the content segment on the second platform.

7. The system of claim 6 , wherein tracking response to the portion of the content segment by consumers that consume the portion of the content segment on the second platform includes tracking whether the consumers that consume the portion of the content segment on the second platform subsequently consume the content segment on the first platform.

8. The system of claim 6 , wherein tracking response to the portion of the content segment by consumers that consume the portion of the content segment on the second platform includes tracking whether the consumers that consume the portion of the content segment on the second platform subsequently respond to a call to action within the content segment on the first platform.

9. The system of claim 6 , tracking response to the portion of the content segment by consumers that consume the portion of the content segment on the second platform includes tracking an amount of the content segment consumed by the individual consumers that consume the portion of the content segment on the second platform.

10. The system of claim 6 , wherein tracking response to the portion of the content segment by consumers that consume the portion of the content segment on the second platform includes tracking whether individual consumers that consume the portion of the content segment on the second platform and subsequently consume the content segment on the first platform then proceed to view related content segments on the first platform.

11. The system of claim 6 , wherein the one or more physical processors are further configured by computer-readable instructions to:
obtain a retention metric as a function of time for a second content segment on the first platform; and
determine a portion of the second content segment to distribute via the second platform to direct consumers to the second content segment on the first platform, wherein the determination being based upon the retention metric for the second content segment and the tracking of consumer response to the portion of the content segment by consumers that consume the portion of the content segment on the second platform.

12. The system of claim 1 , wherein the one or more physical processors are further configured by computer-readable instructions to:
track consumer generated content on one or more online platforms other than the first platform.

13. A system for selecting an online platform to distribute a portion of a content segment on, the system comprising:
one or more physical computer processors configured by computer readable instructions to:
obtain a retention metric as a function of time for the content segment, the retention metric quantifying consumer engagement during the content segment, wherein the content segment is available to consumers via a first online platform;
determine a portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform, wherein the determination being based upon the retention metric;
determine the second online platform to distribute the portion of the content segment, wherein the determination is based upon the portion of the content segment; and
distribute the portion of the content segment via the second online platform.

14. The system of claim 13 , wherein the one or more physical processors are further configured by computer-readable instructions such that determining the second platform is based upon talent associated with the content segment.

15. The system of claim 13 , wherein the one or more physical processors are further configured by computer-readable instructions such that determining the second platform is based upon consumer demographics associated with the second platform.

16. The system of claim 13 , wherein the one or more physical processors are further configured by computer-readable instructions such that determining the second platform is based upon a topic associated with the content segment.

17. The system of claim 13 , wherein the one or more physical processors are further configured by computer-readable instructions such that determining the second platform is based upon a length of time of the portion of the content segment.

18. The system of claim 13 , wherein the one or more physical processors are further configured by computer-readable instructions to:
track consumer response to the portion of the content segment by consumers that consume the portion of the content segment on the second platform.

19. The system of claim 18 , wherein tracking response to the portion of the content segment by consumers that consume the portion of the content segment on the second platform includes tracking whether the consumers that consume the portion of the content segment on the second platform subsequently consume the content segment on the first platform.

20. The system of claim 18 , wherein tracking response to the portion of the content segment by consumers that consume the portion of the content segment on the second platform includes tracking whether the consumers that consume the portion of the content segment on the second platform subsequently respond to a call to action within the content segment on the first platform.

21. The system of claim 18 , wherein the one or more physical processors are further configured by computer-readable instructions to:
obtain a retention metric as a function of time for a second content segment on the first platform; and
determine a portion

Assignees

• Disney Entpr Inc

Inventors

• Collier Benjamin
• Woods Michael
• Lissack Ryan

Classifications

• H04L65/60

  Network streaming of media packets · CPC title

• H04L65/80

  Responding to QoS · CPC title

• H04L67/32 Primary

  Electricity · mapped topic

• H04L67/60

  Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources (admission control or resource allocation H04L47/70) · CPC title

• H04L67/1097 Primary

  for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS] · CPC title