Local contextual display

Patent metadata

Field	Value
Publication number	US-10055749-B2
Application number	US-201313930548-A
Country	US
Kind code	B2
Filing date	Jun 28, 2013
Priority date	Mar 20, 2013
Publication date	Aug 21, 2018
Grant date	Aug 21, 2018

Abstract

A service provider system remembers feedback by a user when the user selects an offer, a presented option, or other content from a page or display on a user device. The user is then taken to a new page or screen with details about the offer, option, or other content. When the user goes back to the original page or screen, the page is revised based on the user feedback. For example, a dialog box may pop up over the selected offer to ask the user whether the user accepted the offer or is not interested in the offer. If so, the offer disappears and subsequent pages may not show the selected offer again.

First claim

We claim:

1. An system comprising:
an electronic device comprising:
a user interface;
a communications module;
a browser application;
a non-transitory memory storing user account information, wherein the information comprises offers selected by users and a user identifier associated with the browser application; and
one or more hardware processors coupled to the non-transitory memory; and

a server device comprising a user database, wherein the electronic device or the server device is configured to execute instructions to cause the system to perform operations comprising:
communicating, using the communications module of the electronic device, the user identifier to a service provider;
matching, with the server device, the user identifier to an account contained within the user database;
determining, based on the user identifier and data from the account contained within the user database, a plurality of offers associated with a digital wallet of the user;
receiving, using the communications module of the electronic device from the service provider, the plurality of offers associated with the digital wallet of the user;
automatically displaying the offers associated with the digital wallet of the user on a first screen of the user interface of the electronic device;
receiving, through the user interface of the electronic device, a selection of an offer by the user from the plurality of offers;
displaying, in response to the selection, content associated with the selected offer on a second screen of the user interface of the electronic device, wherein the content comprises an indication allowing for acceptance of the offer by the user to use the offer with the digital wallet;
receiving a request, through the user interface of the electronic device, to navigate back to the first screen;
in response to receiving the request to navigate back to the first screen, generating a revised first screen of the electronic device that includes an inline form positioned next to the selected offer, wherein the inline form comprises a button allowing for user feedback about the selected offer;
causing the revised first screen to be displayed on the user interface of the electronic device;
receiving, through the user interface of the electronic device a request to scroll through the plurality of offers without feedback to the inline form;
updating the revised first screen of the electronic device in response to the scroll request by removing the inline form;
communicating, using the communications module of the electronic device, data indicating the scroll request to the service provider; and
updating the account contained within the user database in response to the scroll request by indicating a lack of interest to the selected offer.

2. The system of claim 1 , wherein the updating the revised first screen comprises visually identifying that the offer has been viewed.

3. The system of claim 2 , wherein updating the revised first screen comprises removing the selected offer.

4. The system of claim 1 , wherein the offers are based on a location of the electronic device, a purchase history of the user, or preferences of the user.

5. The system of claim 1 , wherein the operations further comprise providing the selected offer on the revised first screen in response to the user responding to the request for feedback with an indication that the user is interested in the offer.

6. The system of claim 1 , wherein the operations further comprise updating the revised first screen to highlight the selected offer to indicate that the selected offer was previously viewed.

7. A method comprising:
receiving, using a communications module of an electronic device from a service provider, offers associated with a digital wallet of a user;
automatically displaying, on a user interface of the electronic device, a list of offers associated with a digital wallet of the user to the user on a first screen of the user interface;
receiving, through the user interface, a selection of an offer by the user from the list of offers;
displaying, in response to the selection, content associated with the selected offer on a second screen of the user interface, wherein the content comprises an indication allowing for acceptance of the offer by the user to use the offer with the digital wallet;
receiving a request, through the user interface, to navigate back to the first screen;
in response to receiving the request to navigate back to the first screen, generating a revised first screen that includes an inline form positioned next to the selected offer, wherein the inline form comprises a button allowing for user feedback about the selected offer;
causing the revised first screen to be displayed on the user interface;
receiving, through the user interface, a request to scroll through the list of offers without feedback to the inline form;
updating the revised first screen in response to the scroll request by removing the inline form; and
communicating, using the communications module of the electronic device, data indicating the scroll request to the service provider.

8. The method of claim 7 , wherein the updating the revised first screen comprises visually identifying that the offer has been viewed.

9. The method of claim 8 , wherein updating the revised first screen comprises removing the selected offer.

10. The method of claim 7 , wherein the offers are based on a location of the user, a purchase history of the user, or preferences of the user.

11. The method of claim 7 , further comprising providing the selected offer on the revised first screen in response to the user responding to the request for feedback with an indication that the user is interested in the offer.

12. The method of claim 7 , further comprising updating the revised first screen to highlight the selected offer to indicate that the selected offer was previously viewed.

13. A non-transitory computer readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
receiving, by a service provider, a user identifier associated with a browser application of an electronic device of a user;
matching the user identifier to an account contained within a user database;
determining, based on the user identifier and data from the account contained within the user database, a plurality of offers associated with a digital wallet of the user;
providing the plurality of offers to the electronic device so that the electronic device automatically displays the offers associated with the digital wallet of the user on a first screen of a user interface;
receiving, from the electronic device, data indicating a request to scroll through a list of offers without feedback to an inline form positioned next to a selected offer from the plurality of offers; and
updating the account contained within the user database in response to the scroll request by indicating a lack of interest to the selected offer.

14. The non-transitory computer readable medium of claim 13 , wherein the account contained within the user database is updated to reduce a likelihood of providing offers associated with the selected offer to the electronic device.

15. The non-transitory computer readable medium of claim 13 , wherein the offers are determined based on a location of the user, a purchase history of the user, or preferences of the user.

16. The non-transitory computer readable medium of claim 13 , wherein the operations further comprise:
determining, data indicating a request to scroll through a list of offers

Assignees

• Paypal Inc

Inventors

• Schulz Egan
• Clarke William R
• Diaz-Infante Javier

Classifications

• G06Q30/0211 Primary

  Determining the effectiveness of discounts or incentives · CPC title

• G06Q30/0251

  Targeted advertisements · CPC title

• G06Q30/0267

  Wireless devices · CPC title