Reverse associate website discovery

Patent metadata

Field	Value
Publication number	US-10013699-B1
Application number	US-201113170043-A
Country	US
Kind code	B1
Filing date	Jun 27, 2011
Priority date	Jun 27, 2011
Publication date	Jul 3, 2018
Grant date	Jul 3, 2018

Abstract

Extracting content from an associate website may enable a host website to gain insight into web content that are effective at driving consumers to the host website. The content extraction may involve selecting an associate website from multiple associate websites for content extraction, with the associate website including a referral link to an item for sale on the host merchant website. Content may be obtained from one or more web pages of the associate website, and at least a part of the content may be associated with the item that is listed for sale on the host website.

First claim

What is claimed is:

1. An electronic device comprising:
a processor; and non-transitory memory storing components executable by the processor, the components comprising:
an associate selection component that selects a first associate website from a plurality of associate websites for content extraction, the first associate website including a referral link to an item for sale on a host website, wherein a commission is provided to an entity corresponding to the first associate website in response to at least one of: a consumer navigating to the host website using the referral link, or the consumer making a purchase of the item using the referral link;
a referral trace component that:
acquires a unique associate identifier of the first associate website from a first referrer tag received from the first associate website;
ascertains a web address of the first associate website using the unique associate identifier; and
collects a second referrer tag from the first associate website, wherein the second referrer tag comprises search data related to a navigation to the first associate website by the consumer;

a data index component that locates the first associate website using the web address, extracts one or more search terms from the second referrer tag, and associates the one or more search terms with the item for sale on the host website;
a referral distribution component that modifies an additional associate website to include a second referral link to the item based at least in part on a determination that a similarity between at least one search term of the additional associate website and the one or more search terms meets or exceeds a predefined similarity threshold;
a content extraction component that locates the first associate website using the web address, and that imports, from the first associate website, a content portion verbatim that is related to the item;
an incentive component to provide compensation to the entity corresponding to the first associate website in exchange at least for importation of the content portion verbatim from the first associate website into the host website;
a data aggregation component that locates the first associate website using the web address, and that generates aggregated data by aggregating data from the first associate website that is related to the item with other data that is related to the item from at least one second associate website of the plurality of associate websites; and
a dynamic edit component that presents at least one of the content portion, index data or the aggregated data on a web page of the host website.

2. The electronic device of claim 1 , wherein the associate selection component generates a ranking score for the first associate website based at least in part on a plurality of metrics, and selects the first associate website for content extraction when the ranking score of the first associate website is among a predetermined quantity of highest ranking scores of the plurality of associate websites, the plurality of metrics including at least one of: a number of sale conversions generated for the host website by the first associate website, a number of visits generated for the host website by the first associate web site, or a reputation rating of the first associate website.

3. The electronic device of claim 2 , further comprising a ranking distribution component that performs at least one of:
sending the ranking score to an operator of the first associate website when the ranking score is equal to or more than a previous ranking score; or
advising the operator of the first associate website to revise the first associate website when the ranking score is less than the previous ranking score.

4. A computer-implemented method comprising:
selecting, by one or more computing systems, an associate website from a plurality of associate websites for content extraction, the associate website including a referral link to an item offered on a host website, wherein a commission is provided to an entity corresponding to the associate website in response to at least one of: a consumer navigating to the host website using the referral link, or the consumer making a purchase of the item using the referral link, wherein the selecting includes selecting the associate website for the content extraction based at least in part on a metric of the associate website in generating sales for the host website exceeding a benchmark value;
acquiring, by the one or more of the computing systems, a unique associate identifier of the associate website from a referrer tag extracted from the associate website;
verifying, by the one or more of the computing systems, a web address of the associate website using the unique associate identifier;
obtaining, by the one or more of the computing systems, content from one or more web pages of the associate website, the obtaining including importing a content portion from the associate website;
generated aggregated data by aggregating data from the associate website that is related to the item with other data that is related to the item from at least one second associate website of the plurality of associate websites;
extracting, by the one or more of the computing systems, an index term from the associate website and embedding the index term in the host website;
associating, by the one or more of the computing systems, at least a part of the content with the item offered on the host website; and
presenting at least one of a portion of the content obtained from the associate website, index data associated with the index term, or the aggregated data on a web page of the host website.

5. The computer-implemented method of claim 4 , further comprising presenting at least another part of the content obtained from the associate website on the web page of the host website that lists the item.

6. The computer-implemented method of claim 4 , further comprising:
detecting that an additional associate website of the plurality of associate websites is a demand aggregation website using a machine learning algorithm; and
excluding the additional associate website from being selected for content extraction.

7. The computer-implemented method of claim 4 , wherein the selecting includes selecting the associate website further based in part on the associate website being among a predetermined quantity of the plurality of associate web sites that generate a highest number of visits to the host website.

8. The computer-implemented method of claim 4 , wherein the selecting includes:
acquiring a plurality of metrics for the associate website, the plurality of metrics including a number of sale conversions generated for the host website by the associate website, a number of visits generated for the host website by the associate website, a reputation rating of the associate website, a sale conversion rate of the associate website, and a total sales value generated by the associate website;
generating a ranking score for the associate website based at least in part on one or more metrics from the plurality of metrics; and
selecting the associate website for the content extraction when the ranking score of the associate website is among a predetermined quantity of highest ranking scores generated for the plurality of associate websites or when the ranking score of the associate website is greater than a threshold score.

9. The computer-implemented method of claim 4 , wherein the selecting further includes selecting the associate website based in part on the associate website being among a predetermined quantity of the plurality of associate websites that generate at least a threshold number of item purchases for the host website.

10. The

Assignees

• Pope Elmore Eugene
• Thirumalai Srikanth
• Amazon Tech Inc

Inventors

• Pope Elmore Eugene
• Thirumalai Srikanth

Classifications

• G06Q30/0211

  Determining the effectiveness of discounts or incentives · CPC title

• G06Q30/0214 Primary

  Referral reward systems · CPC title